New ad platform for sustainability and healthy lifestyle verticals

NaturalPath Media announced their launch of AdGuru^(TM), the first self-service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady™,  AdGuru™ will provide green and natural health advertisers an easy, end-to-end solution for creating and managing their display ad campaigns within NaturalPath Media’s network of over 80 leading sustainability and healthy lifestyle websites.  “The AdReady™ platform gives advertisers an effective vehicle for targeting green and healthy lifestyle enthusiasts,” said Richard Rocca, senior vice president of sales & business development for NaturalPath Media. “This self- service solution will help grow the sustainable and healthy lifestyle categories by giving new and emerging brands an easy, effective way to capitalize on the dramatic increase in consumer demand for green and healthy products and services.”  The AdGuru™ self-service solution allows advertisers to create banner advertisements from over 600 customizable and market-tested templates or upload their own creative. Advertisers will also be able to target their ads based on geography and to NaturalPath Media’s custom channels, including Eco- Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden, Sustainability and Eating Well. Advertisers will also be able to set daily budgets for their campaign, run real-time campaign reports and optimize based on ad performance. The AdGuru™ platform is targeted at advertisers with budgets under $10,000.