DrGreene.com is on board with NaturalPath Media’s new Mom’s channel

NaturalPath Media, a sustainable and healthy living media network, has announced that it will exclusively represent advertising sales for DrGreene.com, the leading online pediatrician voice in children’s health and parenting. DrGreene.com will become the flagship publisher in NaturalPath Media’s newly launched Moms and Family channel.  Launched in 1995 by Dr. Alan Greene and his wife Cheryl, DrGreene.com was one of the first online medical websites and was cited by the American Medical Association as “the pioneer physician website.” DrGreene.com serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and “House Calls”– live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent’s Network, the Kids’ Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include “Wikipediatrics”, the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, a unique Baby Name Finder that tracks baby name popularity in real time.  “We’re thrilled to partner with DrGreene.com, the most trusted online source for children’s health and the leading online community of parents seeking to raise their children in healthy and sustainable households,” said NaturalPath Media founder and CEO David Phillips. “Dr. Greene, who has been called the ‘Al Gore of Pediatrics’, has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children’s health and parenting. The combination of DrGreene.com and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience.”

Commercial kitchens get help with going green

FoodServiceWarehouse.com has launched its Going Green Program, an industry-vetted program aimed at helping commercial kitchens cope with the costs and complexities of going green. Through educational resources, rewards and the industry’s only free certification process, FoodServiceWarehouse.com is dedicated to helping commercial kitchens slash energy costs, conserve water and reduce their environmental impact. To kick-start the program, FoodServiceWarehouse.com will give away a green commercial kitchen worth up to $40,000 to one qualifying kitchen.  “Restaurants that invest strategically in energy efficiency can cut utility costs between 10 to 30 percent without sacrificing service, quality, style or comfort—while making significant contributions to a cleaner environment,” said Kate Lewis, sales and marketing manager for the ENERGY STAR® Commercial Food Service Program, a FoodServiceWarehouse.com partner. “As an ENERGY STAR partner, we appreciate FoodServiceWarehouse.com’s efforts to promote ENERGY STAR in the commercial kitchen and improve the environmental sustainability of restaurants.” 

Sprig Toys launches new green adventure line for kids

Kids attending Denver’s Green Frontier Fest on August 24—the eve of the 2008 Democratic National Convention—were the first on the continent to experience the very latest in eco-friendly playthings. Sprig Toys, Inc. of nearby Fort Collins invited children to play with the Sprig Adventure Series, a new line of kid-powered and totally green vehicles for preschoolers that recently began shipping to specialty toy stores across North America.  Made from Sprigwood™, a child-safe, bio-composite material derived from recycled wood and reclaimed plastic, the new toys harness the natural energy of push- and pump-action play to power lights and sound—all without batteries. Adventure Guide characters plug via USB into durable vehicles and engage preschoolers with audio that guides them through exciting adventures as they play. And, perhaps best of all, the toys fight childhood obesity—the electronics only work if a child is actively moving a vehicle.  “Sprig was proud to be a part of the Green Frontier Fest and focus attention on the need for safe, earth-friendly and active toys,” says Chris Clemmer, co-founder of Sprig Toys. “As a toy designer and father, I want to see America’s kids get off the couch, learn to use their imaginations and help us save the planet.”