Mobile billboard advertising goes green

Brand Xperience has launched Go Green Mobile Billboard Advertising as its eco-friendly marketing vehicle division.  Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sampling and mobile billboards.  The company’s exclusive line of electric vehicles can be driven on city streets, at shopping centers and at special events – even indoors, without the worry of harmful exhaust. The unique styles grab consumers’ attention and all can be designed with colorful signage.  “Advertising with our electric vehicles not only allows a company to send its message in a unique and cost-effective way, but also communicates that the company cares about the environment,” said Go Green Advertising senior vice president, Bob Kopach.  With gasoline at more than $3.50 per gallon, Go Green also sees using its electric vehicles as a substantial cost savings for advertisers.  The vehicles are available through daily, weekly and monthly programs.  Go Green provides the vehicle, driver, route planning, engineering, design and graphics production.  Brand Xperience has been designing and building experiential marketing and mobile marketing exhibits for more than 75 years.  Most recently, the company received accolades for its design engineering and production work on “StudioMoto,” the 2007 Event Marketer Magazine Grand Ex Award Winner. The Ex Awards are the event industry’s greatest symbol of recognition.  “Brand Xperience has always looked for the latest in technology for its clients,” said Brand Xperience president, Jim Maksymiu.  “We are very excited about bringing Go Green’s vehicles to existing and new clients who have made a commitment to eco-friendly marketing.”  From simple mobile billboards to three-dimensional designs, the versatility of Go Green’s vehicles allows Brand Xperience’s designers and engineers to develop unique and ownable branded vehicles.  They are currently developing lighted billboards and wireless technology for integrated mobile phone marketing programs.

California REALTORS® launch green website

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) has launched “At home with green™,” a Green website, focusing on the Association’s new Green Initiative and providing information to homeowners, REALTORS®, and the general public on how to green their homes, offices, and lives.  “Housing is often one of the leading contributors of greenhouse emissions,” said C.A.R. president William E. Brown. “It’s important to raise awareness and educate members and consumers about environmentally sound practices. The new Green website fulfills that mission in an easy-to-understand format.”Features of “At home with green™” include:

• “Understanding Green” – an index of green resources, green terminology, and key green principles
• “Homeowners/Buyers” – provides current homeowners and home buyers with information about buying a green home, finding a REALTOR® with green credentials, understanding the incentives for going green, and greening a home room by room.
• “Green for REALTORS®” – includes tips on selling green homes to eco-conscious consumers, steps to greening their offices, and a repository of green resources.
• “C.A.R. Goes Green” – details C.A.R.’s Green Initiative and provides a list of tactics C.A.R. has employed to “go green.”

“At home with green™” can be accessed by visiting http://green.car.org/ 

Survey finds consumers still looking to ‘green’ their homes

A survey conducted at home shows in 15 cities across the country gauging consumer environmental practices suggests that many Americans are going green when it comes to their homes. Despite “cost” being singled out by 36 percent of respondents as the greatest impediment to going green, half of those surveyed have paid more money for an energy efficient product in the past 12 months and one in three homeowners (30%) claim they would be willing to spend $5,000 or more on green improvements to increase a home’s appeal to potential buyers. The findings are the result of the Better Homes and Gardens Real Estate Living Green Consumer Survey, which looked at responses from over 2,300 consumers and is considered accurate to within +/- 2.2%.  These and other national survey results are being announced as a part of the Better Homes and Gardens and Green Works Living Green™ Tour finale – the culmination of an eight-month, 15-city tour promoting healthy and environmentally friendly living. Launched in February 2008 by Better Homes and Gardens magazine and Green Works Natural Cleaners, the tour featured a 2,500 square foot Living Green Home, which showcased how small changes can impact the energy efficiency of everyday homes.  “As their environmental awareness grows, American homeowners are beginning to take action on green issues and are willing to spend their money accordingly,” explained Sherry Chris, president and CEO, Better Homes and Gardens Real Estate. “These survey results confirm homeowners are identifying greater value in green and when the time comes to sell their homes, they will look to convert high consumer awareness levels on the green issue into a market differentiator.”