Brita partners with Nalgene to create FilterForGood campaign

Bottled water waste has become a very real environmental concern, with more than 38 billion water bottles ending up in landfills each year. Last year Brita, who is the Official Water Sponsor of this year’s Good And Green™, and Nalgene partnered to create the FilterForGood <http://filterforgood.com,/>  campaign, which works to reduce plastic bottle waste by reminding people that filtered water and a reusable bottle are an ideal solution for reducing bottled water waste. One Brita pitcher can effectively replace 300 plastic water bottles, which can also save the average person more than $145 a month. In addition, individuals can take the FilterForGood pledge to reduce their bottled water waste and receive a coupon for a Brita filtration system or replacement filter. Filterforgood.com also offers stylish FilterForGood reusable bottle, which are made of Tritan, a BPA-free plastic. To date, the pledge has helped keep more than 110 million bottles from American landfills! Attendees at this year’s Good And Green™ will have an opportunity to experience FilterForGood during the two day conference, December 3 & 4 in Chicago.  Visit filterforgood.com  to take the pledge and for more information, including bottled water statistics <http://filterforgood.com/learn_the_facts.php> and green tips <http://filterforgood.com/tips_from_josh.php>  from Josh Dorfman, author of The Lazy Environmentalist.  The FilterForGood campaign won the IPRA Golden World Award in the Consumer PR – Existing Product category, the Silver Sabre in the Household Product category and the PRSA Bronze Anvil in the Web sites: External category.