Woodbridge by Robert Mondavi gets America growing with new initiative

Woodbridge by Robert Mondavi has announced an innovative partnership with the American Community Gardening Association (ACGA). The program, Giving Through Growing, will support the development of community gardens across the country. Started on the first day of summer (June 21, 2009) and continuing until the end of the year, Giving Through Growing seeks to create awareness around the ever-growing community garden movement by donating funds to create educational sessions in four cities throughout the U.S. The Giving Through Growing microsite will post updates of the four selected cities, Atlanta, Chicago, New York and Los Angeles, sharing their garden successes and recipes for fresh garden-to-table meals. Supported by an online campaign, the program’s microsite will allow people to send “e-seeds” to friends and family. Woodbridge by Robert Mondavi will donate one dollar to the ACGA throughout the summer for every e-seed sent, to a total of $40,000. The inspiration for this program is Robert Mondavi himself who once said “This is my life, fine food, and fine wine bringing everyone together around the table.” The same philosophy holds true for community gardens, where neighbors work together to turn unused outdoor spaces into beautiful, bountiful ones. “The key to a successful community garden is education,” notes Bobby Wilson, President of the ACGA. “The Giving Through Growing program will help us teach folks skills to care for their gardens so the greening movement can continue to expand. We are proud to work with a partner that is as dedicated to this cause as we are.”