T-Mobile rewards consumers for making eco-friendly purchasing decisions

T-Mobile is rewarding consumers who make environmentally responsible purchasing decisions. The debut of Green Perks, a new mobile application that offers exclusive discounts on environmentally conscious products and services, brings customers green-oriented offers and promotions from T-Mobile Green Perks partners including Method, Jamba Juice, Volcom, Roxy and Quiksilver. The opt-in Green Perks application delivers electronic coupons (data plan required) directly to customers’ phones, which can be redeemed manually at store point-of-sale systems. Green Perks is the latest program under T-Mobile’s recently launched Mobilize™ initiative, which encompasses multiple products and services designed to help consumers who want to make more eco-friendly choices in their daily lives. “With mobile phones at the center of so many consumers’ lives, T-Mobile is continually exploring fun, useful tools and applications that enhance the lives of our customers,” said Ryan Butz, Director, Customer Marketing, T-Mobile. “Green Perks is our latest offering for customers who are concerned about managing and reducing their environmental impact. It builds on the work we are doing with the recent launch of the Moto W233 Renew phone, and our Green Account, which makes it easy for customers to reduce paper associated with their T-Mobile service.”

The Green Perks web portal allows partner companies to quickly and easily create coupons and promotions that consumers can access via the T-Mobile Green Perks application. Partner brands have control over offer timing and other details, but the offering must qualify as eco-friendly to be listed. Participating partners were hand-selected to take part in the program because they have product offerings that fit within the sustainable category. T-Mobile is working with large national retailers to create even more exclusive offers for 2009 back-to-school and holiday seasons.