Hilary Martin to lead green marketing efforts of ShopToEarth

Hilary Martin, an eco-enthusiast and VP of the earth-friendly fundraising organization, Growkids, has been tapped to head the green marketing efforts of ShopToEarth. Martin brings deep understanding and expertise in brand management, fund raising, direct sales, e-commerce functionality and design, logistics, and event planning. “Spreading the message of living green, saving green and earning green is our motto,” said Dan Swiniarski, president of ShopToEarn/ShopToEarth. “ShopToEarth welcomes Martin’s expertise and industry credentials to the eco-friendly company. She will truly be an asset to all of our initiatives as Shop To Earn and Shop To Earth continue to grow.” Currently, Martin’s main focus is planning and coordinating ShopToEarth’s Eco-Wellness Summit scheduled in Orlando, Florida October 2-4, 2009. Other responsibilities include the marketing of ShopToEarth seminars, company communications, leadership training, and streamlining media tools for the network as well as assisting with the marketing initiatives of the ShopToEarth Foundation. “I am passionate about raising environmental awareness and educating people on how to live a healthy, sustainable lifestyle,” said Martin. “Being part of a company with such strong beliefs in saving the earth and providing ways to change the lifestyle of masses is amazing.”