Archive for August, 2008
NaturalPath Media, a sustainable and healthy living media network, has announced that it will exclusively represent advertising sales for DrGreene.com, the leading online pediatrician voice in children’s health and parenting. DrGreene.com will become the flagship publisher in NaturalPath Media’s newly launched Moms and Family channel. Launched in 1995 by Dr. Alan Greene and his wife Cheryl, DrGreene.com was one of the first online medical websites and was cited by the American Medical Association as “the pioneer physician website.” DrGreene.com serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and “House Calls”– live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent’s Network, the Kids’ Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include “Wikipediatrics”, the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, a unique Baby Name Finder that tracks baby name popularity in real time. “We’re thrilled to partner with DrGreene.com, the most trusted online source for children’s health and the leading online community of parents seeking to raise their children in healthy and sustainable households,” said NaturalPath Media founder and CEO David Phillips. “Dr. Greene, who has been called the ‘Al Gore of Pediatrics’, has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children’s health and parenting. The combination of DrGreene.com and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience.”
FoodServiceWarehouse.com has launched its Going Green Program, an industry-vetted program aimed at helping commercial kitchens cope with the costs and complexities of going green. Through educational resources, rewards and the industry’s only free certification process, FoodServiceWarehouse.com is dedicated to helping commercial kitchens slash energy costs, conserve water and reduce their environmental impact. To kick-start the program, FoodServiceWarehouse.com will give away a green commercial kitchen worth up to $40,000 to one qualifying kitchen. “Restaurants that invest strategically in energy efficiency can cut utility costs between 10 to 30 percent without sacrificing service, quality, style or comfort—while making significant contributions to a cleaner environment,” said Kate Lewis, sales and marketing manager for the ENERGY STAR® Commercial Food Service Program, a FoodServiceWarehouse.com partner. “As an ENERGY STAR partner, we appreciate FoodServiceWarehouse.com’s efforts to promote ENERGY STAR in the commercial kitchen and improve the environmental sustainability of restaurants.”
Kids attending Denver’s Green Frontier Fest on August 24—the eve of the 2008 Democratic National Convention—were the first on the continent to experience the very latest in eco-friendly playthings. Sprig Toys, Inc. of nearby Fort Collins invited children to play with the Sprig Adventure Series, a new line of kid-powered and totally green vehicles for preschoolers that recently began shipping to specialty toy stores across North America. Made from Sprigwood™, a child-safe, bio-composite material derived from recycled wood and reclaimed plastic, the new toys harness the natural energy of push- and pump-action play to power lights and sound—all without batteries. Adventure Guide characters plug via USB into durable vehicles and engage preschoolers with audio that guides them through exciting adventures as they play. And, perhaps best of all, the toys fight childhood obesity—the electronics only work if a child is actively moving a vehicle. “Sprig was proud to be a part of the Green Frontier Fest and focus attention on the need for safe, earth-friendly and active toys,” says Chris Clemmer, co-founder of Sprig Toys. “As a toy designer and father, I want to see America’s kids get off the couch, learn to use their imaginations and help us save the planet.”
enVista, a company that specializes in enterprise cost-management solutions, is expanding its corporate-wide “enVista Green” program aimed at improving and protecting the environment. In its latest initiative, the company will offer rebates to associates purchasing hybrid-electric vehicles. enVista is offering a $2000 rebate to associates who purchase a hybrid vehicle with an Environmental Protection Agency (EPA) fuel rating of 35 mpg or higher. A $1000 rebate will be given for hybrids with an EPA rating of 35 mpg or lower. “The hybrid rebate program reflects enVista’s continued commitment to the environment and offers our team members a way to make a difference while cutting down on their transportation costs,” said Jim Barnes, president and CEO of enVista. “Just as our company helps clients eliminate waste and improve efficiencies across their enterprise, we value the importance of doing the same for our environment.” enVista rolled out “enVista Green,” a corporate-wide initiative earlier this year that includes: reimbursing associates who use energy-efficient, fluorescent light bulbs; annually reimbursing associates for planting a tree; eliminating the use of disposable products in break rooms; and widely utilizing virtual offices to reduce gas consumption. Barnes added, “We all have a responsibility and an ability to do what is right for the environment. enVista is proud to be a thought leader in Green organizational programs and we look forward to rolling out additional initiatives in the near future.”
Greenmaker Supply Company has just assembled a GreenHome Kit that will help homeowners ease into a sustainable lifestyle. The kits, which will be sold for $100 each at the Greenmaker store and on the website, contain a variety of home products that encourage homeowners to conserve water and electricity and reduce waste. Because going green can seem overwhelming, Greenmaker has created this kit as a comprehensive “green starter kit”. It contains a CFL light bulb, solar LED flashlight, Kill-a-Watt electricity usage monitor, LED night light and weatherization kit to save electricity and energy; two faucet aerators, a water-efficient toilet tank fill valve and a water-efficient showerhead to save water; biodegradable kitchen waste bags and a Greenmaker reusable bag for shopping to reduce waste; and assorted natural cleaning products to promote healthy interior living spaces. The range of products is designed to give homeowners a complete introduction to an environmentally friendly lifestyle. Co-owner Ori Sivan says, “the kit will enable consumers to make small but effective changes in their lifestyles that will help them save the environment, starting at home. After this introduction, soy insulation and tankless water heaters won’t seem so daunting.”
Perf Go Green Holdings, Inc. a marketer and distributor of biodegradable plastics, has completed the company’s first major commercial conversion with the Grand Hyatt hotel in New York City. Beginning this fall, the Grand Hyatt at 109 East 42nd Street at Grand Central Terminal, will use Perf Go Green custom-sized commercial trash bags in three different sizes for their entire hotel operations, including executive offices, hotel trashcans, steward stations and ice bucket containers. Grand Hyatt’s conversion to Perf Go Green is part of a larger environmental program through the Hyatt Corporation, known as Hyatt Earth, which outlines a timeline for the company’s 365 hotels to implement more environmentally sustainable operations. “This is a major milestone for our commercial conversion sales efforts,” said Perf Go Green chairman and CEO Tony Tracy. “It has the potential for a domino effect not only within the Hyatt Corporation, but for other businesses to follow suit. Our commercial product can be tailored for custom specifications and fits naturally with the overall sustainable initiatives that many companies are now rapidly evaluating and implementing. We’re delighted to work with Grand Hyatt on this important initiative.”
EcoAlign, a strategic marketing agency focused on energy and the environment, has released the results of the fourth EcoPinion Survey on what type of incentives or promotions will motivate customers to adopt clean and green offerings. The fourth EcoPinion Survey highlights the fact that consumers care first and foremost about saving money when thinking about energy efficiency or renewable energy offerings. “When it comes to energy, consumers are much more cost-conscious,” stated Andrea Fabbri, COO and chief marketing officer. “Control (or lack of it) is a highly emotional value tied to a core American value – the freedom of choice – and should be leveraged in messaging.” Some of the findings include:
- Discounts are the most popular incentive (85 percent), followed by two-for-one offerings (77 percent, extremely likely/very likely) and coupons (75 percent).
- The top two “most likely” incentives to be used by consumers to save money on energy costs are discounts (34 percent) and rebates (22 percent).
- The “Energy Star” label is extremely or very important to 68 percent of respondents.
- When asked what they would do if they had an extra $200, and could choose from a list of energy saving or renewable offerings, 52 percent of respondents would put an extra $200 in the bank.
- Consumers are most interested in having their utility provide coupons to purchase energy efficient light bulbs (74 percent).
- Consumers were most interested in receiving information from the utility web site (58 percent).
- Consumers would like to receive a credit on the utility bill (50 percent) followed by a check in the mail (34 percent).
- Consumers would be much more satisfied with their utility if more energy efficiency and/or pricing programs to save energy and utility were offered. 90 percent of respondents overall would be more satisfied than today.
A copy of the full EcoPinion report is available at no charge by visiting EcoAlign’s website at www.ecoalign.com.