Archive for August, 2008 is on board with NaturalPath Media’s new Mom’s channel

NaturalPath Media, a sustainable and healthy living media network, has announced that it will exclusively represent advertising sales for, the leading online pediatrician voice in children’s health and parenting. will become the flagship publisher in NaturalPath Media’s newly launched Moms and Family channel.  Launched in 1995 by Dr. Alan Greene and his wife Cheryl, was one of the first online medical websites and was cited by the American Medical Association as “the pioneer physician website.” serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and “House Calls”– live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent’s Network, the Kids’ Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include “Wikipediatrics”, the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, a unique Baby Name Finder that tracks baby name popularity in real time.  “We’re thrilled to partner with, the most trusted online source for children’s health and the leading online community of parents seeking to raise their children in healthy and sustainable households,” said NaturalPath Media founder and CEO David Phillips. “Dr. Greene, who has been called the ‘Al Gore of Pediatrics’, has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children’s health and parenting. The combination of and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience.”

August 27, 2008 at 10:30 am

Commercial kitchens get help with going green has launched its Going Green Program, an industry-vetted program aimed at helping commercial kitchens cope with the costs and complexities of going green. Through educational resources, rewards and the industry’s only free certification process, is dedicated to helping commercial kitchens slash energy costs, conserve water and reduce their environmental impact. To kick-start the program, will give away a green commercial kitchen worth up to $40,000 to one qualifying kitchen.  “Restaurants that invest strategically in energy efficiency can cut utility costs between 10 to 30 percent without sacrificing service, quality, style or comfort—while making significant contributions to a cleaner environment,” said Kate Lewis, sales and marketing manager for the ENERGY STAR® Commercial Food Service Program, a partner. “As an ENERGY STAR partner, we appreciate’s efforts to promote ENERGY STAR in the commercial kitchen and improve the environmental sustainability of restaurants.” 

August 27, 2008 at 10:30 am

Sprig Toys launches new green adventure line for kids

Kids attending Denver’s Green Frontier Fest on August 24—the eve of the 2008 Democratic National Convention—were the first on the continent to experience the very latest in eco-friendly playthings. Sprig Toys, Inc. of nearby Fort Collins invited children to play with the Sprig Adventure Series, a new line of kid-powered and totally green vehicles for preschoolers that recently began shipping to specialty toy stores across North America.  Made from Sprigwood™, a child-safe, bio-composite material derived from recycled wood and reclaimed plastic, the new toys harness the natural energy of push- and pump-action play to power lights and sound—all without batteries. Adventure Guide characters plug via USB into durable vehicles and engage preschoolers with audio that guides them through exciting adventures as they play. And, perhaps best of all, the toys fight childhood obesity—the electronics only work if a child is actively moving a vehicle.  “Sprig was proud to be a part of the Green Frontier Fest and focus attention on the need for safe, earth-friendly and active toys,” says Chris Clemmer, co-founder of Sprig Toys. “As a toy designer and father, I want to see America’s kids get off the couch, learn to use their imaginations and help us save the planet.”

August 27, 2008 at 10:30 am

Company offers rebates to hybrid driving employees

enVista, a company that specializes in enterprise cost-management solutions, is expanding its corporate-wide “enVista Green” program aimed at improving and protecting the environment. In its latest initiative, the company will offer rebates to associates purchasing hybrid-electric vehicles.  enVista is offering a $2000 rebate to associates who purchase a hybrid vehicle with an Environmental Protection Agency (EPA) fuel rating of 35 mpg or higher. A $1000 rebate will be given for hybrids with an EPA rating of 35 mpg or lower.  “The hybrid rebate program reflects enVista’s continued commitment to the environment and offers our team members a way to make a difference while cutting down on their transportation costs,” said Jim Barnes, president and CEO of enVista. “Just as our company helps clients eliminate waste and improve efficiencies across their enterprise, we value the importance of doing the same for our environment.” enVista rolled out “enVista Green,” a corporate-wide initiative earlier this year that includes: reimbursing associates who use energy-efficient, fluorescent light bulbs; annually reimbursing associates for planting a tree; eliminating the use of disposable products in break rooms; and widely utilizing virtual offices to reduce gas consumption.  Barnes added, “We all have a responsibility and an ability to do what is right for the environment. enVista is proud to be a thought leader in Green organizational programs and we look forward to rolling out additional initiatives in the near future.”

August 25, 2008 at 9:00 am

GreenHome Kit makes going green easy for consumers

Greenmaker Supply Company has just assembled a GreenHome Kit that will help homeowners ease into a sustainable lifestyle. The kits, which will be sold for $100 each at the Greenmaker store and on the website, contain a variety of home products that encourage homeowners to conserve water and electricity and reduce waste.  Because going green can seem overwhelming, Greenmaker has created this kit as a comprehensive “green starter kit”. It contains a CFL light bulb, solar LED flashlight, Kill-a-Watt electricity usage monitor, LED night light and weatherization kit to save electricity and energy; two faucet aerators, a water-efficient toilet tank fill valve and a water-efficient showerhead to save water; biodegradable kitchen waste bags and a Greenmaker reusable bag for shopping to reduce waste; and assorted natural cleaning products to promote healthy interior living spaces.  The range of products is designed to give homeowners a complete introduction to an environmentally friendly lifestyle. Co-owner Ori Sivan says, “the kit will enable consumers to make small but effective changes in their lifestyles that will help them save the environment, starting at home. After this introduction, soy insulation and tankless water heaters won’t seem so daunting.”

August 25, 2008 at 9:00 am

Perf Go Green celebrates first major commercial conversion

Perf Go Green Holdings, Inc. a marketer and distributor of biodegradable plastics, has completed the company’s first major commercial conversion with the Grand Hyatt hotel in New York City. Beginning this fall, the Grand Hyatt at 109 East 42nd Street at Grand Central Terminal, will use Perf Go Green custom-sized commercial trash bags in three different sizes for their entire hotel operations, including executive offices, hotel trashcans, steward stations and ice bucket containers.  Grand Hyatt’s conversion to Perf Go Green is part of a larger environmental program through the Hyatt Corporation, known as Hyatt Earth, which outlines a timeline for the company’s 365 hotels to implement more environmentally sustainable operations.  “This is a major milestone for our commercial conversion sales efforts,” said Perf Go Green chairman and CEO Tony Tracy. “It has the potential for a domino effect not only within the Hyatt Corporation, but for other businesses to follow suit. Our commercial product can be tailored for custom specifications and fits naturally with the overall sustainable initiatives that many companies are now rapidly evaluating and implementing. We’re delighted to work with Grand Hyatt on this important initiative.”

August 25, 2008 at 9:00 am

Survey finds which incentives motivate consumers to go green

EcoAlign, a strategic marketing agency focused on energy and the environment, has released the results of the fourth EcoPinion Survey on what type of incentives or promotions will motivate customers to adopt clean and green offerings.  The fourth EcoPinion Survey highlights the fact that consumers care first and foremost about saving money when thinking about energy efficiency or renewable energy offerings.  “When it comes to energy, consumers are much more cost-conscious,” stated Andrea Fabbri, COO and chief marketing officer. “Control (or lack of it) is a highly emotional value tied to a core American value – the freedom of choice – and should be leveraged in messaging.”  Some of the findings include: 

  • Discounts are the most popular incentive (85 percent), followed by two-for-one offerings (77 percent, extremely likely/very likely) and coupons (75 percent).
  • The top two “most likely” incentives to be used by consumers to save money on energy costs are discounts (34 percent) and rebates (22 percent).
  • The “Energy Star” label is extremely or very important to 68 percent of respondents.
  • When asked what they would do if they had an extra $200, and could choose from a list of energy saving or renewable offerings, 52 percent of respondents would put an extra $200 in the bank.
  • Consumers are most interested in having their utility provide coupons to purchase energy efficient light bulbs (74 percent).
  • Consumers were most interested in receiving information from the utility web site (58 percent).
  • Consumers would like to receive a credit on the utility bill (50 percent) followed by a check in the mail (34 percent).
  • Consumers would be much more satisfied with their utility if more energy efficiency and/or pricing programs to save energy and utility were offered. 90 percent of respondents overall would be more satisfied than today.

A copy of the full EcoPinion report is available at no charge by visiting EcoAlign’s website at

August 20, 2008 at 12:06 pm

Ideal Bite announces call for “Best In Green” nominees

Ideal Bite (, a leading source of bite-sized ideas on light green living, announced its call for nominees for the first-ever Ideal Bite’s Best in Green (B.I.G.) Awards –an awards program that will annually recognize those companies, products and services that are true leaders and innovators in the green space. Winners of the 2008 B.I.G. Awards will be announced at Ideal Bite’s B.I.G. Awards Party in November 2008 in New York City.  With more and more products “going green”, consumers are left to wonder if what they are using is really as environmentally friendly and healthy as it claims to be. Ideal Bite’s 275,000 subscribers (aka “Biters”) have come to rely on Ideal Bite for its objective, expert advice on practical and fun ways to align their eco-friendly values with their everyday decisions, from buying paraben-free cosmetics to selecting the best organic wine.  “We started Ideal Bite with the mission to seek out good companies and connect them with conscientious consumers who want to do the right thing for both their personal health and the environment, as well as those who know the power of voting with their dollar,” stated Jen Boulden, co-founder of Ideal Bite. “We hope our Best in Green Awards will draw attention to some great, green pioneers and help consumers identify those companies and individuals that have become Ideal Bite editor favorites because of their sustainable operations and truly great green practices.”  Ideal Bite’s B.I.G. Awards will consist of seven categories including: Home, Health & Beauty, Style, Food, Fun, Everyday/Living and Next in Green. Nominees will be selected from the thousands of products, companies and services that make up Ideal Bite’s database of expert tips. Companies that have not yet been tipped on Ideal Bite but would like to be eligible for a 2008 Best in Green Award can submit themselves for consideration at

August 20, 2008 at 12:01 pm

National Automobile Dealers Association launches the Green Checkup

To help motorists save money at the gas pump, and at the same time, cut greenhouse gas emissions through proper vehicle maintenance, the National Automobile Dealers Association (NADA) has created a checklist of Green Maintenance Tips and a new program called the Green Checkup.  The chairman of NADA, Annette Sykora, announced the Green Checkup campaign at a news conference in Denver.  In her remarks at the conference, Sykora emphasized that the goal of the Green Checkup campaign is to highlight simple steps that car owners can take to maintain their vehicles in top running condition.  “Dealerships are located in every major community in the country which means we are ideally positioned to be at the forefront of a national consumer awareness campaign,” said Sykora, owner of two dealerships in Texas.  NADA is urging its dealer members to offer free Green Checkups at their dealerships. The “Green Checkup” focuses on the things that have the most effect on fuel economy, such as oil and air filters, engine performance, tire pressure and emission controls.  Although NADA is promoting Green Checkup Month in September, the program is designed for dealers to offer checkups as part of their routine service year-round.

August 20, 2008 at 11:59 am

Marriott gives eco-friendly options to meeting planners

The average three-day meeting at a Marriott hotel attended by 1,000 people produces more than 12 tons of trash, uses 200,000 kilowatts of power and consumes 100,000 gallons of water. Beginning this summer, Marriott, JW Marriott and Renaissance Hotels & Resorts has introduced a series of meeting products that are eco-friendly and will help guests and meeting planners reduce their environmental impact. Marriott is building on an aggressive environmental strategy by adding new elements to green its meetings. Products and services include:

  • 100% post-consumer fiber writing pads
  • Bic Ecolutions(R) pens made from recycled content and biodegradable
  • (Marriott purchases 47 million pens per year)
  • Access to recycling containers in or near meeting rooms in many of the hotels
  • Meeting rooms set with water service in pitchers or coolers rather than plastic bottles
  • Boxed lunch containers made of recycled content, including biodegradable cutlery kits and napkins
  • Organic, sustainable and natural food and beverage options in many hotels to include Fair-Trade teas and meeting room chocolate options
  • Organic flower options
  • Linen-less banquet buffet tables made of 49%-recycled aluminum and are 99% recyclable at many hotels
  • Safe-to-donate food given to America’s Second Harvest’s network of food banks

“Our customers have been demanding greener meetings and we feel we can make a difference in the world by taking steps to reduce our footprint on the environment. This is just the beginning of an evolving program that continues to add ‘green’ products and services as they become available,” said Bruno Lunghi, CMP, Marriott’s vice president for event management. “An important element to any successful program is the engagement of our associates. As part of the program, event and sales managers will be trained on what makes a meeting environmentally friendly.”

August 18, 2008 at 5:57 pm

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