Archive for August, 2008

Ideal Bite announces call for “Best In Green” nominees

Ideal Bite (, a leading source of bite-sized ideas on light green living, announced its call for nominees for the first-ever Ideal Bite’s Best in Green (B.I.G.) Awards –an awards program that will annually recognize those companies, products and services that are true leaders and innovators in the green space. Winners of the 2008 B.I.G. Awards will be announced at Ideal Bite’s B.I.G. Awards Party in November 2008 in New York City.  With more and more products “going green”, consumers are left to wonder if what they are using is really as environmentally friendly and healthy as it claims to be. Ideal Bite’s 275,000 subscribers (aka “Biters”) have come to rely on Ideal Bite for its objective, expert advice on practical and fun ways to align their eco-friendly values with their everyday decisions, from buying paraben-free cosmetics to selecting the best organic wine.  “We started Ideal Bite with the mission to seek out good companies and connect them with conscientious consumers who want to do the right thing for both their personal health and the environment, as well as those who know the power of voting with their dollar,” stated Jen Boulden, co-founder of Ideal Bite. “We hope our Best in Green Awards will draw attention to some great, green pioneers and help consumers identify those companies and individuals that have become Ideal Bite editor favorites because of their sustainable operations and truly great green practices.”  Ideal Bite’s B.I.G. Awards will consist of seven categories including: Home, Health & Beauty, Style, Food, Fun, Everyday/Living and Next in Green. Nominees will be selected from the thousands of products, companies and services that make up Ideal Bite’s database of expert tips. Companies that have not yet been tipped on Ideal Bite but would like to be eligible for a 2008 Best in Green Award can submit themselves for consideration at


August 20, 2008 at 12:01 pm

National Automobile Dealers Association launches the Green Checkup

To help motorists save money at the gas pump, and at the same time, cut greenhouse gas emissions through proper vehicle maintenance, the National Automobile Dealers Association (NADA) has created a checklist of Green Maintenance Tips and a new program called the Green Checkup.  The chairman of NADA, Annette Sykora, announced the Green Checkup campaign at a news conference in Denver.  In her remarks at the conference, Sykora emphasized that the goal of the Green Checkup campaign is to highlight simple steps that car owners can take to maintain their vehicles in top running condition.  “Dealerships are located in every major community in the country which means we are ideally positioned to be at the forefront of a national consumer awareness campaign,” said Sykora, owner of two dealerships in Texas.  NADA is urging its dealer members to offer free Green Checkups at their dealerships. The “Green Checkup” focuses on the things that have the most effect on fuel economy, such as oil and air filters, engine performance, tire pressure and emission controls.  Although NADA is promoting Green Checkup Month in September, the program is designed for dealers to offer checkups as part of their routine service year-round.

August 20, 2008 at 11:59 am

Marriott gives eco-friendly options to meeting planners

The average three-day meeting at a Marriott hotel attended by 1,000 people produces more than 12 tons of trash, uses 200,000 kilowatts of power and consumes 100,000 gallons of water. Beginning this summer, Marriott, JW Marriott and Renaissance Hotels & Resorts has introduced a series of meeting products that are eco-friendly and will help guests and meeting planners reduce their environmental impact. Marriott is building on an aggressive environmental strategy by adding new elements to green its meetings. Products and services include:

  • 100% post-consumer fiber writing pads
  • Bic Ecolutions(R) pens made from recycled content and biodegradable
  • (Marriott purchases 47 million pens per year)
  • Access to recycling containers in or near meeting rooms in many of the hotels
  • Meeting rooms set with water service in pitchers or coolers rather than plastic bottles
  • Boxed lunch containers made of recycled content, including biodegradable cutlery kits and napkins
  • Organic, sustainable and natural food and beverage options in many hotels to include Fair-Trade teas and meeting room chocolate options
  • Organic flower options
  • Linen-less banquet buffet tables made of 49%-recycled aluminum and are 99% recyclable at many hotels
  • Safe-to-donate food given to America’s Second Harvest’s network of food banks

“Our customers have been demanding greener meetings and we feel we can make a difference in the world by taking steps to reduce our footprint on the environment. This is just the beginning of an evolving program that continues to add ‘green’ products and services as they become available,” said Bruno Lunghi, CMP, Marriott’s vice president for event management. “An important element to any successful program is the engagement of our associates. As part of the program, event and sales managers will be trained on what makes a meeting environmentally friendly.”

August 18, 2008 at 5:57 pm brings sustainable product design to the mainstream

Sustainable Minds™ an on-demand green product design software and information services company, has launched the first of its information services for product designers, design engineers, product managers, sustainability managers, marketers and executives committed to creating more sustainable products.™ now features expert advice and an industry blog to promote awareness and open knowledge sharing to bring sustainable product design to mainstream product design.  “Governments, businesses and communities are demanding change.  Designers and manufacturers must start making greener products. The will is there, but the know-how is not,” says Terry Swack, CEO and co-founder of Sustainable Minds™ “Our goal is to increase awareness and deliver knowledge– not just to designers, but to all types of people who have input into product design and manufacturing decisions. The biggest shift required is to bring life cycle thinking and a whole systems approach to the beginning of the design process. Product teams need to understand the impacts of their design decisions holistically and early enough in the process so they can create a greener product from the start.” Each month, a Sustainable Minds™ expert or contributor will be featured in’s MCADWeekly (with 60,000 subscribers) providing sustainable design and manufacturing articles, updates and case studies.

August 18, 2008 at 5:54 pm

New ad platform for sustainability and healthy lifestyle verticals

NaturalPath Media announced their launch of AdGuru(TM), the first self-service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady™,  AdGuru™ will provide green and natural health advertisers an easy, end-to-end solution for creating and managing their display ad campaigns within NaturalPath Media’s network of over 80 leading sustainability and healthy lifestyle websites.  “The AdReady™ platform gives advertisers an effective vehicle for targeting green and healthy lifestyle enthusiasts,” said Richard Rocca, senior vice president of sales & business development for NaturalPath Media. “This self- service solution will help grow the sustainable and healthy lifestyle categories by giving new and emerging brands an easy, effective way to capitalize on the dramatic increase in consumer demand for green and healthy products and services.”  The AdGuru™ self-service solution allows advertisers to create banner advertisements from over 600 customizable and market-tested templates or upload their own creative. Advertisers will also be able to target their ads based on geography and to NaturalPath Media’s custom channels, including Eco- Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden, Sustainability and Eating Well. Advertisers will also be able to set daily budgets for their campaign, run real-time campaign reports and optimize based on ad performance. The AdGuru™ platform is targeted at advertisers with budgets under $10,000.

August 18, 2008 at 5:51 pm

NativeEnergy creates innovative partnership with Method

NativeEnergy, an international marketer of high quality carbon offsets, announced today an innovative partnership with Method Products, Inc., a manufacturer of non-toxic, biodegradable cleaning and personal care products. Sharing the idea that business has the greatest opportunity to create solutions to the climate crisis, Method’s partnership enables the company to mitigate its carbon footprint by directly supporting new renewable energy projects on American family farms.  Method is pioneering a carbon offset model with NativeEnergy by giving priority to projects that reduce carbon emissions in the company’s supply chain. Together, NativeEnergy and Method are offering financial incentives for Method’s third-party manufacturing partners to reduce their carbon intensity. “NativeEnergy helps Method to build upon our sustainability portfolio, and we want to encourage our partners to do the same,” said Adam Lowry, Method’s chief greenskeeper and co-founder. “This allows us to catalyze positive environmental change outside our own operations.” NativeEnergy calculates and offsets the carbon emissions from Method’s energy use activities, including domestic and international manufacturing facilities, staff commuting, and corporate travel for both 2008 and 2009. Method’s offsets purchase will directly help build and support three of NativeEnergy’s new family dairy farm methane energy projects. These truly additional anaerobic digester projects are: Brubaker Family Farm, Penn England Family Farm, and Hillcrest-Saylor Family Farm, all located in Pennsylvania. “All of us at NativeEnergy are thrilled to partner with Method,” says Tom Boucher, NativeEnergy president & CEO.  “By purchasing high quality carbon offsets, Method is demonstrating its commitment to sustainability by contributing directly to projects that are dependent on the additional revenue from the carbon offsets. Method’s leadership and progressive achievements will motivate others to take action for a cleaner energy future.” 

August 13, 2008 at 9:54 am

Study shows luxury consumers looking for some green

Research and Markets has announced the addition of the Green Marketing and the Luxury Consumer report to their offering.  According to latest trend report on luxury, Green Marketing and the Luxury Consumer, luxury consumers are concerned about the environmental issues that hit closest to home, citing fuel and energy shortages and the use of renewable energy sources as top concerns. “With gas prices at $4 a gallon – and this might be the summer low — even the affluent find it hard to ignore the impact of filling your tank a couple of times a week,” says Pam Danziger, author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.  However, luxury consumers are also looking beyond their pocketbooks to larger issues, like protecting the environment, global warming and avoiding water and air pollution. And the leaders on these issues are affluent women. Danziger explains, “In all of the green issues that’s studied, women popped as being much more concerned than men. This is an important signal for luxury marketers to sit up and take notice, as women are often the major shoppers for a family, making the primary decisions about the products and services the family will purchase. For luxury consumers, an increasing number are looking to a company’s environmental practices before making a purchase.” “A lot of marketers are skeptical about the green trend. They don’t know whether it has legs or is just a fad of the moment. I am convinced that this issue is only going to gain momentum in the future, with the affluent consumers in particular taking the lead as early adopters of green living. So the call is for luxury brands to connect with their customers who are increasingly green aware and eco-conscious by making green marketing a part of their strategy. Luxury marketers can learn by studying trend-setters who are creating a dedicated following among green- living luxury consumers,” says Danziger.

August 13, 2008 at 9:52 am

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