Archive for October, 2008

Documentary, white paper explores consumer reaction to green movement

A new documentary film and white paper from independent consumer insights firm, dig, explores consumer reaction to the green movement including the impact a troubled economy may have on purchase behavior.  “The Consumer Reaction to the Green Movement” is the result of in-depth interviews and observation studies of consumers and their immediate “influencers.”   The proprietary research identifies three distinct consumer segments –each with varying degrees of receptiveness to green products and messaging.  It also shows that external forces — such as the economy — impact each segment’s behavior to varying degrees. The three consumer segments also have distinct purchase motivations and triggers.  “The economic downturn will slow the momentum behind green efforts,” says Wadsworth. “But informed marketers who target appropriately will continue to be successful because this group will continue to grow. The driving force behind this movement is what consumers see as threats to themselves, their families, and their environment. Those reactions may be muted, those purchases may be delayed, but they won’t disappear.”  A full immersion film details insights and actionable implications for marketers who are looking to “green” their product development and marketing efforts. A white paper detailing opportunities for each group and a shorter meeting film are also available.  The film and white paper are available for purchase through dig.  Additional information including a film trailer can be found at http://www.digprojects.com/green.

October 30, 2008 at 8:59 am

Dunkin’ runs on green in St. Petersburg

Dunkin’ Donuts recently celebrated the grand opening of its first “green” store.  The St. Petersburg, Florida restaurant is Leadership in Energy and Environmental Design (LEED) certified and includes other “green” initiatives such as innovative recycling programs like worm casting and food donations to the local food bank.  “At Dunkin’ Donuts we are committed to growing our business in a way that is both achievable and sustainable for our company, our franchisees, the communities we proudly serve, and the environment,” said Dunkin’ Donuts president and chief brand officer Will Kussell. “With the opening of our first LEED certified store in St. Petersburg we look forward not only to playing an important role in the daily lives of the people who live and work here, but also applying what we learn in this store to Dunkin’ Donuts overall, as we continue to evolve the brand.”  The opening of the first LEED store is part of Dunkin’ Brands’ ongoing and increasing commitment to its Corporate Social Responsibility (CSR) platform, which covers four main pillars: Philanthropic, Social, Economic, and Environmental — each pillar is associated with specific goals, including serving those who serve in our communities, embracing diversity and inclusion, sustainable development of products and materials, and volunteerism. 

October 30, 2008 at 8:58 am

Green Seal launches new Laureate Program

Green Seal has launched their new Laureate Program.  In keeping with Green Seal’s long-standing approach to environmental recognition and labeling, acceptance into the Laureate Program is open and transparent. Requirements are life-cycle based and focus on energy use, air and water impacts, waste, toxic chemicals and other areas. A company’s key product lines must be certified where environmental standards exist.  Laureate recognition is not a one-time award, but a rigorous program that involves regular monitoring to ensure ongoing high performance.  Companies that receive Laureate recognition will be recognized as environmental stewards, and will enjoy the benefits of being a proven green leader. Find out more information about Green Seal’s Green Laureate Recognition Program by contacting Dr. Mark Rentschler, director of institutional green programs, Green Seal Inc. (202) 872-6400 http://www.greenseal.org and laureate@greenseal.org.

October 30, 2008 at 8:57 am

CREDO Mobile introduces eco-friendly mobile accessories

CREDO Mobile has unveiled the availability of two new eco-friendly mobile accessories, making it even easier for socially conscious consumers to make a difference simply by using the products. The company’s new Iqua Solar Bluetooth headset and the Tread phone case allow consumers to have the latest technology while driving social change with every call they make.  “People should expect more from their phone company,” said Laura Scher, CEO of CREDO, a division of Working Assets. “At CREDO we’re about making sure everyday tasks like talking on your cell phone yield big impact. We understand that our members want to effect change in the world but may not feel they have the tools to do so. By continuing to deliver new, easy-to-use products, we unify everyday necessities with positive social change.”   In addition to the environmental benefits of the mobile accessory line, CREDO Mobile takes its commitment one step further by donating one percent of revenue—including mobile accessories, phones and calling plans—to progressive groups such as Greenpeace, Rainforest Action Network and Endangered Species Coalition.  CREDO members can expect this “money-forward” guarantee with every call they make or product they purchase through CREDO. To date, members of CREDO Mobile and its parent company, Working Assets, have donated  $60 million to these and other progressive organizations.   CREDO Mobile’s eco-friendly product line includes CREDO Iqua Solar Bluetooth headset, CREDO Tread handset case and the CREDO Solio Charger.

October 27, 2008 at 7:21 pm

Site lets consumers ‘test drive’ green products

In answer to the market need for well-researched green, clean products available at excellent prices, Pure Zing, an online directory of natural product reviews, has announced the official web launch of i-tryit.com. The online marketplace allows health-conscious and green consumers to test drive pre-screened natural products for a “half-price” fee and an agreement to write a product review. A recent research study by Arbitron confirms that one-third of customers who try a sample buy the product in the same shopping trip and 58% buy the product in future shopping trips.  Available to new members of i-tryit.com, the company is offering a $1500 Grande Opening Giveaway including mineral cosmetics, natural skin care products, organic and bamboo sleepwear and a starter kit of ecological household cleaners.  “Two of the greatest barriers to consumer adoption of green, natural products are researching products for pure ingredients and the premium price,” said Page Remick, CEO and lead reviewer for Pure Zing and i-tryit.com. “i-tryit.com addresses both these barriers: we not only do the homework for green shoppers, we offer them rock-bottom prices.”

October 27, 2008 at 7:19 pm

Philips Electronics partners with Starwood Hotels and Resorts

Philips Electronics has announced the signing of an exclusive three-year agreement with Starwood Hotels and Resorts, Inc. to provide Philips’ latest range of SmartPower2 energy efficient televisions to Starwood’s 460 properties across North America. The deal, which could be worth up to $100 million with existing opportunities and expected growth, will see industry-leading energy efficient televisions installed in new hotels and existing Starwood properties looking to convert to LCD TV technology for the first time.  In what is believed to be the biggest ‘green TV’ deal to date, this agreement is also expected to save the premier global hotel company more than $12 Million dollars in energy costs over the seven year lifetime of the equipment, and reduce energy consumption by up to 40 percent when compared with the televisions currently in use.  This partnership impacts such well known Starwood brands as St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton and Aloft. These ‘Green’ TVs will also be included in Starwood’s newest hotel brand, Element, which is at the forefront of green hoteling, having recently announced that each of its hotels brand-wide are required to pursue the U.S. Green Building Council’s LEED certification.  “This is a defining agreement for us, and is indicative of the fundamental change in mindset we have implemented around procurement and sourcing, and the partners we want to work with to achieve this,” said Paul Davis, senior vice president of global sourcing at Starwood. “Philips has shown us that it is easy to simultaneously provide our guests with the very latest technology while making a sound business decision that significantly impacts costs and reduces energy consumption.”

October 27, 2008 at 7:18 pm

Parducci serves up Mike Ditka Kick Ass Red at Good And Green™

Football Hall of Fame player and coach Mike Ditka has partnered with Mendocino Wine Company, parent company of the Parducci brand (a Hospitality Sponsor of Good And Green™),on a new line of wines. The connection between Ditka and Mendocino Wine Company partners Tom and Tim Thornhill and Paul Dolan was made by wholesaler Southern Wine & Spirits executives. They were aware of Ditka’s interest in creating a wine brand, and Mendocino Wine Company’s capability and willingness to engage in new, niche market brands.   Mike Ditka visited the Mendocino Wine Company facility and vineyards in Mendocino County, and actively participated in evaluative and blending tastings. Together, Ditka and the Mendocino Wine Company partners and winemaking team developed five different wines, under three different labels. The wines are available at Mike Ditka’s popular Chicago restaurant, as well as through retailers throughout the Midwest and around the country. Mendocino Wine Company offers the wines for sale directly to consumers. Good And Green™ attendees will have the opportunity to get a taste of the Mike Ditka Kick Ass Red during the December 3rd cocktail reception.

October 21, 2008 at 9:45 pm

Timberland and WorkingPersons.com honor sustainable building practices

Timberland PRO and The Working Person’s Store have announced the first annual Green Hammer Award competition to honor (and reward) the efforts put forth by America’s workforce to preserve and protect our environment through sustainable building practices. 

Green Hammer Award entrants are invited to submit a photo and brief description of a project where they’ve been able to reduce their use of natural resources, or recycle materials in an innovative way. Finalists for the competition will be posted on the WorkingPerson.com website. Visitors will then be invited to vote for their favorite entry. When the votes are counted, the winning entrant will receive $1,000 worth of Timberland PRO boots and work apparel of their choice from WorkingPerson.com. 

“These days most people understand the importance of conservation, recycling and sustainability” said Eric Deniger, CEO of Working Person’s Store. “It’s important that we meet the needs of the present without compromising the ability of future generations to meet their own needs.” 

”We’re proud to partner with the Working Person’s Store in sponsoring the Green Hammer Award” said Susan Emerick, marketing manager of Timberland PRO. “This initiative is in line with Timberland’s focus on finding grassroots organizations to partner with that are also committed to sustainability, reusing and recycling materials, educating participants, and encouraging carbon neutrality in an effort to improve the communities in which we live and work”.”

October 21, 2008 at 9:43 pm

Seven4One brings luxury and eco-friendly together for travelers

Seven4one in Laguna Beach, CA is setting the “green” standard in the emergent trend of boutique lodging that’s chic with a vision. The first truly green and modern hotel in Orange County, California, features a list of more than 35 “green” infrastructural and operational elements that enhance virtually every aspect of its daily operations. With this comprehensively green approach — from spa water on in-room tap, bamboo-blend bath towels, and green-certified mattresses to card-less door locks, a largely organic kitchen, lighting sensors, and Energy Star appliances — Seven4one differentiates itself from other hotels in the region with a forward-thinking approach to traditional hotel operations.  “It’s not that difficult to think green, plan green, and operate green,” notes S4O general manager, Julia Cattaneo. As more vacationers actively seek green accommodations where they can indulge with a conscience, Seven4one finds itself sought out for more than just its sleek Euro-style furnishings, intimate lounges, and rock-star-worthy personal attention. It hopes to serve as a model for the industry. “Both management and staff are personally committed to environmental sustainability and believe in reducing our eco-footprint as much as possible,” says Cattaneo. “We each adhere to strict operational policies and procedures and measure our progress against meaningful benchmarks that are related to hospitality best practices and responsible business practices.”  Says Cattaneo,  “Seven4one caters to a discerning clientele, so we are very aware of the fine line between luxury and eco-friendly.” 

October 21, 2008 at 9:42 pm

Financial service companies find getting ‘green’ leads to getting in the ‘black’

Success in today’s economy definitely isn’t black and white. In fact, adding a bit of “green” can help financial services companies stay current, even as the market shakes and business plans stumble.  Mintel Comperemedia, a service that tracks direct marketing and print advertising, observes more financial services companies going green in recent months. Because green marketing and eco-business tactics can save companies money and help them attract new customers, Mintel expert Susan Menke thinks this is a wise strategy.  “Going green can help financial services companies cut overhead costs, attract environmentally aware consumers and stay ahead of the competition,” explains Menke, senior financial services analyst at Mintel. “Although the economic crisis is the story of the moment, it’s important for companies to look beyond market ups and downs to the long-term trends of tomorrow. We expect ‘green living’ to affect businesses for years to come.”  Menke sees numerous companies going green in direct mail and email advertising. Paperless statements and online bill pay–which simultaneously eliminate waste and save on printing and mailing costs–are extremely popular. Some companies, including Citibank and Progressive Direct, plant a tree for every customer who stops paper statements. Others, like Chase and HSBC, reward customers with green prizes and sweepstakes entries for paying bills online.  Other companies promote “green” to set their products and services apart in today’s market. “Last December, nearly a third of our survey respondents said ethical corporate behavior impacts their shopping and investing decisions,” notes Menke. “With economic woes top of mind, many Americans are now looking for tangible, real-life benefits from companies who go green.”

October 20, 2008 at 8:26 am

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