When eco-friendly partners with dog-friendly….

June 23, 2009 at 9:30 am

Is your brand looking to connect with eco-friendly pet lovers? Poo Free Parks might have a solution. Poo Free Parks, a privately-held company that installs and maintains eco-friendly pet waste bags and dispensers, has announced an environmentally responsible, community-based program addressing the issue of dog waste in city parks and along waterways. The Poo Free Parks program will kick off in Denver with plans to expand to other markets including San Francisco and New York. Through an exclusive contract with the City and County of Denver, Poo Free Parks will install and maintain a minimum of 200 pet waste bag dispensers strategically placed in Denver City and County parks, at no cost to the taxpayer. The dispensers are made from 100 percent recyclable aluminum and the bags are 100 percent biodegradable, designed to biodegrade within 18 months. Maintenance crews will drive hybrid vehicles. According to Kevin Patterson, manager of Denver Parks and Recreation, “the service will be funded through cause marketing, aligning publicly minded businesses with a public need through an environmentally conscious effort.” Sponsorships, which help defray the costs for installation and maintenance, are available at the single park level, city quadrant level or the exclusive sponsorship level. “This program is truly a win-win situation all the way around. It’s good for the parks, the people, the planet and our cities,” says founder and president, Bill Airy, Poo Free Parks. “Pet waste can ruin an otherwise beautiful park, creating health hazards, an unsightly mess, not to mention the large amounts of plastic waste that accumulate.” The program addresses several important environmental and civic issues, says Airy: cleans up parks, waterways and walkways; improves water quality in our rivers, streams and lakes; reduces the amount of harmful plastics in our landfills and oceans; saves city and taxpayer dollars by delegating pet waste tasks to a private entity; and offers employment opportunities to at risk individuals from local rehabilitation networks.


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