Archive for September, 2009

Unilever Sponsors Next Phase of “America’s Best Idea” Grant Program

Inspired by the Ken Burns documentary The National Parks: America’s Best Idea, Unilever has announced a commitment of $500,000 to sponsor the next phase of the National Park Foundation’s (NPF) “America’s Best Idea” grant program. The program connects underserved audiences to the national parks through digital storytelling and stewardship. The first phase of the innovative program was completed in early fall 2009, and helped build new connections between 35 national parks and their surrounding communities. Unilever has been a long time partner of the National Park Foundation, supporting initiatives designed to deliver sustainable solutions to infrastructure needs, educate youth, and support volunteer activities. “Sustainability is at the heart of our commitment to America’s National Parks,” said Fiona C. Laird, SVP HR & communications, Unilever Americas. “Supporting the America’s Best Idea grants program helps protect and preserve our National Parks for future generations.” Parks participating in the grants program so far have ranged in location and size from Salem Maritime National Historic Park in Massachusetts, to Denali National Park in Alaska, to Hawaii Volcanoes National Park in Hawaii, and beyond. For information about the initial projects funded through America’s Best Idea Grants, visit

September 29, 2009 at 7:33 am

Time Inc., Hearst Help Maine Landowners Achieve Forest Certification

Time Inc. and Hearst Enterprises, a division of Hearst Corporation, will work with small- and medium-sized landowners in Maine to help them achieve third-party forest certification and provide an important increase in the amount of certified fiber available in the state. Working in conjunction with Verso Paper, the Sustainable Forestry Initiative® Inc. (SFI®), the American Tree Farm System (ATFS), NewPage Corporation and Sappi Fine Papers, Time Inc. and Hearst will help small landowners coordinate their third-party certification audits to either the SFI® program or the ATFS program — creating cost efficiencies and encouraging more participation. The pilot program is designed to demonstrate a cost-effective approach to forest certification and will add approximately one million acres to Maine’s certified forests. “The SFI® and ATFS programs both use the same accredited certification bodies, so we have designed an approach for the required audits that is more cost effective,” Guy Gleysteen, senior vice president of production at Time Inc. said. “This is the first time certification to both the SFI® and ATFS standards has taken this coordinated approach.”

“As the demand for certified fiber is increasing, we need to find ways to increase the supply so we can meet our commitment to source from third-party certified sources,” said David Schirmer, vice president and general manager of Hearst Enterprises. “In addition to the expected one million acres of newly certified land in Maine, this initiative will act as a model for future cost-effective certification programs.” Time Inc. and Hearst, among the largest publishers in the U.S., both have made commitments to working with their suppliers to increase the supply of certified fiber. A recent report from the United Nations reported that certification globally has stalled, with only eight percent of the world’s forests certified.

September 29, 2009 at 7:31 am

Datran Media Looking for Marketing Director

Past M2W® speaker Dennis Syracuse, SVP of Marketing Analytics for Datran Media, is looking for a Marketing Director to focus on Metrics Trends & Optimization.  The Metrics & Analysis position will collaborate with the Marketing and Analytics team to set the strategy in the areas of data analysis, measurement, pricing, optimization and interdependencies related to these functional areas.  This person must understand how to model and report on company trends and make changes where necessary. Additionally, the successful candidate needs to be someone that is ready to take action with a clear analytical and focused approach. Essential Functions (Key Results Areas): 

  • Lead the design research methodologies and related agency product offerings. 
  • Lead the information services development including technical project management of web-based applications.
  • Oversee and monitor the use of data across the company to assure alignment with both short and long term objectives. 
  • Oversee data warehouse design and deployment as well as database management. 
  • Oversee the use of Survey Research & Focus Groups for all business lines.
  • Ensure the sound use of data to predict performance
  • Facilitate that data is accurately recorded and reported. 
  • Monitor the competitive landscape and evaluate industry trends
  • Provide leadership around the use of the latest data collection and reporting techniques.
  • Identify and seek out 3rd party vendor solutions as needed. 
  • Provide leadership on the proper use of technology, data access and data usage
  • Provide leadership around business process development and reengineering. 
  • Promote the company as a leader in marketing measurement and performance modeling 

A PhD is required for this role with a preference going to candidates with undergraduate degrees in Marketing or Business Administration. 8-10 years of experience in market research and analysis required. Excellent negotiation, presentation skills, strong written/oral communication skills are required. For additional information or to submit a resume, contact  

September 29, 2009 at 7:29 am

SC Johnson Recognized For Its Corporate Social Responsibility

SC Johnson was recognized by the Foreign Policy Association (FPA) for its commitment to corporate social responsibility. The company was selected due to its longstanding environmental and sustainability leadership. In particular, the FPA noted SC Johnson’s success in innovating, manufacturing and marketing environmentally responsible products as well as the company’s patented Greenlist™ process, and its many renewable energy initiatives.  “It’s an honor for me to accept this prestigious award on behalf of the thousands of company personnel that work every day to make our impact on the planet lighter and our communities better,” said SC Johnson chairman and CEO Fisk Johnson. “My Dad once said, our communities should be a better place as a result of our being there. This is something that we’ve cared passionately about for decades and I hope our actions illustrate our continued strong commitment to the environment.”  The FPA is one of America’s leading non-partisan organizations in the field of public education and world affairs. Founded in 1918, the Foreign Policy Association serves as a catalyst for developing awareness, understanding of, and providing informed opinions on global issues. Each year during the World Leadership Forum, the FPA acknowledges one company for its dedication to social responsibility.   “We are pleased to recognize SC Johnson for its excellent corporate citizenship,” said Noel V. Lateef, president and CEO of the Foreign Policy Association.  SC Johnson has a wide variety of efforts to drive global development and growth that benefit the people around us and the planet we all share. From exceptional philanthropy, volunteerism and education to new business models that bring economic growth to the world’s poorest communities, we’re helping to create stronger communities for families around the globe. For example:

  • The company continued to lead the industry by increasing its transparency and further demonstrating our commitment to doing what’s right with the voluntary launch of our innovative ingredient disclosure initiative which openly communicates product ingredients, including fragrances, dyes and preservatives.
  • SC Johnson continued to make strides using its patented Greenlist(TM) process, with use of “Better” and “Best” rated materials increasing to 47 percent of total materials.
  • Through cogeneration with landfill gas, wind power and biofuels, almost 36 percent of SC Johnson’s total electricity usage worldwide came from renewable energy.
  • SC Johnson continued to educate about malaria, dengue and other insect-borne diseases, including joining the Global Business Coalition on HIV/Aids, tuberculosis and malaria, and working as part of the Clinton Global Initiative.
  • The company’s base of the pyramid efforts in Kenya and other countries continued, and it has kicked off a supply chain initiative with Rwandan pyrethrum farmers and the Borlaug Institute at Texas A&M.
  • SC Johnson continued to provide valued support to the communities where we operate, with our 10-year cumulative giving surpassing $180 million.
  • The company sets aside 5 percent of pre-tax profits globally for corporate giving – nearly four times the average – and works with partners, such as Conservation International. Around the world, our subsidiary companies contribute an average of 2 percent of pre-tax profits and partner with local foundations.

September 24, 2009 at 11:31 am

PlantSense Launches “My Plant Alerts” For Plant Lovers

PlantSense, Inc., makers of the EasyBloom Plant Sensor, recently unveiled monthly “My Plant Alerts” that give plant lovers free, personalized tips on how to keep their garden green. EasyBloom automatically sends users email or text messages that outline simple steps to care for plants based on their location, and the plants that they own.  “EasyBloom sends the customized alerts right to you, so you don’t even have to dig up your Farmer’s Almanac,” said Dr. Robert Flannery, PlantSense’s senior horticulturist. “Besides watering, there are simple things plant care givers should do to keep their plants alive and thriving. We take the guesswork out, so that you can spend more time enjoying your plants, and less time having to think about what to do to keep them healthy.”  Any plant lover can create a profile on the EasyBloom website ( to receive the plant care tips, generated from EasyBloom’s powerful database of more than 6,000 plants. To register, users simply enter their e-mail address, zip code, and the indoor or outdoor plants, flowers, vegetables, herbs or trees for which they would like receive tips.  PlantSense is the maker of the EasyBloom Plant Sensor, a tool to help reluctant, casual or experienced gardeners grow and maintain a beautiful garden or even a simple potted plant. The plant sensor measures light, temperature and humidity, and then synchs with EasyBloom’s database to recommend exactly which plants will thrive in a particular spot. It also diagnoses what is wrong with ailing plants. Its introduction marks the first time this type of horticultural technology has been available to general consumers.

September 24, 2009 at 11:29 am

Report Shows What Business Consumers Think Of Carbon Market And Offsets

EcoSecurities has partnered with Baker & McKenzie LLP and ClimateBiz to launch the second edition of The Carbon Management and Offsetting Trends Survey Report 2009.  The Carbon Management and Offsetting Trends Survey was originally undertaken in 2008 to establish what the business consumer thought about the voluntary carbon market and understand the varying views and opinions about the use of carbon offsets as part of a wider, integrated carbon management strategy. Now, one year on, there is still the same underlying impetus that climate change must be addressed, with businesses playing vital and important roles in helping society as a whole in its transition to a low carbon economy.  Highlights of the research, which sampled 280 global, multinational and regional organizations, and 31 carbon companies, included:

  • Over three quarters of companies have implemented or have started developing a carbon management strategy
  • Two thirds of respondents have already offset their carbon emissions or will consider offsetting in the future
  • Environmental benefits (91%) were highlighted as one of the main motivations for interest in carbon offsets, closely followed by carbon neutrality and marketing (89%)
  • 72% of participants nominated the US as the most desirable geographic region for purchasing offsets; this may reflect the desire for domestic projects as 56% of the respondents came from North America. Africa and South America were also rated as highly desirable locations for emission reduction projects
  • Respondents prefer renewable energy projects above any other project type with solar scoring 92% and wind 86%

“It’s highly encouraging to see this growth in interest from companies taking climate action, despite the doom-and-gloom outlook on the global economy this year,” said Matthew Wheeland, managing editor of ClimateBiz. “Although there’s still plenty of room for improvement, these survey results show that companies are keeping green issues high on their agendas.”  Lisa Ashford, global head of voluntary & new markets at EcoSecurities, commented, “It is great to see from these survey results that the voluntary carbon market is continuing to gain credibility. What is also significant to note is that renewable energy is undoubtedly still the winner for buyers purchasing carbon offsets, a trend that has continued to gain momentum from the results of last year’s survey.” Support for this research initiative was provided from a number of organizations, which include: 2Degrees, Borealis Offsets,, GreenBiz, The Karo Group and Westgate.  To download your free copy of the Carbon Management and Offsetting Survey results 2009, please visit: s_Survey_Results_2009/default.aspx

September 24, 2009 at 11:27 am

Mohawk Fine Papers Is Recognized By The U.S. EPA

Mohawk Fine Papers Inc., a Workshop Sponsor for 2009 Good And Green®-The Green Marketing Conference, has once again been recognized by the U.S. Environmental Protection Agency (EPA) as a leading green power purchaser. Having been awarded the Green Power Leadership Award in 2005 and named Partner of the Year in 2007, 2009 is the third time that Mohawk has been recognized by EPA. The 2009 Green Power Partner of the Year Award was presented to Mohawk at an event held in conjunction with the Renewable Energy Markets Conference in Atlanta. It is awarded to companies that distinguish themselves through their purchase, leadership, overall strategy and impact on the green power market. “EPA’s Green Power Leadership Award winners are raising the bar for green power purchasing,” said Kathleen Hogan, director of EPA’s Climate Protection Partnerships Division. “Mohawk Fine Papers is leading the national transition to clean, renewable energy; they are a model for others to follow.” Mohawk’s current annual purchase of 110 million kilowatt-hours (kWh) of green power is enough green power to meet 113 percent of the organization’s 2008 electricity use. Mohawk purchases renewable energy certificates (RECs) from 3Degrees and Sterling Planet. In addition to its purchase of RECs, Mohawk offsets the thermal energy emissions associated with the production of its entire Beckett Concept, Beckett Expression, Strathmore Writing and Strathmore Script product lines, effectively making these papers carbon neutral within Mohawk’s manufacturing operations. Mohawk Fine Papers Inc. currently ranks No. 31 on EPA’s National Top 50 list of green power purchasers that have completed the largest annual voluntary purchases through July 7, 2009. EPA updates its Top Partner lists quarterly at

During their Good And Green® workshop presentation, national business development manager Melissa Stevens will give insight into how companies can make their business communications effective and sustainable in a society that will never be completely paperless.

September 22, 2009 at 7:48 am

Video Contest Seeks Families Who Are Challenged By Going Green

There’s little doubt the environment is in danger. But the response of individuals and families to that danger varies widely. Why is that? Perhaps individuals have other priorities, other values that trump the investment of time and effort “green” behavior entails? Perhaps some individuals feel their actions are too small to have any real impact, so they don’t do them? There are many possibilities. Our friends at Reel Insights, whose parent company is SNiPPiES, want to find families where this issue is a struggle. Reel Insights is currently taking video submissions (3-5 minute edited videos) that profile a family who has been struggling going green.  Perhaps some family members are committed, very committed, but others are not. Or maybe the entire family is on-board with the idea of “going green”, but the limitations of time and money mean they aren’t nearly doing all they’d like.  The most important thing is not that they are or are not green. It’s that they’re struggling over this issue. Deadline for submissions is October 23, 2009. In addition to cash prizes, the best videos will be shown during Good And Green®-The Green Marketing Conference 2009.  Visit Reel Insights for additional eligibility details and a list of proposed questions to be used during the “Green Family” interview.

September 22, 2009 at 7:47 am

Newsweek Names Greenest Companies In America

Newsweek launched a ranking of the greenest companies in America in its current issue and Hewlett-Packard took top honors. The Newsweek Green Rankings is the first-ever report based on companies’ actual environmental footprint, policies and practices. The twelve-page report in the September 28 issue, (on newsstands September 21), features a green ranking of America’s 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees. On, users can search and sort the data in several ways, analyze the detailed methodology of the study and submit and review comments. “This is the first time a media organization has ranked companies in this way,” said Kathleen Deveny, global business editor of Newsweek. “Most green lists are anecdotal — ours is the result of a massive database research project conducted in collaboration with three of the leading players in environmental research: KLD, Trucost and Corporate Register.” The companies are ranked based on a number of criteria, including: each company’s greenhouse gas emissions, toxic waste emissions and use of other natural resources. Newsweek and its partners also assessed the companies’ management of environmental issues and policies, regulatory compliance and policies concerning climate change. The rankings also factor in the results of an exclusive reputational survey of CEOs, corporate social responsibility officers, members of the media, academics, and members of key environmental groups. As determined by the study, the top 10 greenest companies in America are:

  1. Hewlett-Packard Company
  2. Dell Inc.
  3. Johnson & Johnson
  4. Intel Corporation
  5. IBM
  6. State Street Corporation
  7. NIKE, Inc.
  8. Bristol-Myers Squibb Company
  9. Applied Materials, Inc.
  10. Starbucks Corporation

Newsweek collaborated with three of the leading environmental research experts: KLD Research and Analytics, the lead partner on the project, Trucost and Newsweek also assembled an expert panel to appraise the Newsweek Green Ranking methodology and review the preliminary and final list.

September 22, 2009 at 7:44 am

Delta Air Lines Raises a ‘Green Roof” for Habitat for Humanity-NYC

Delta Air Lines employees from the New York City area recently rolled up their sleeves to help Habitat for Humanity – New York City raise the affiliate’s first “green roof.” The roof – constructed with 2,400 square feet of greenery – will reduce environmental impact and lower utility costs for residents of the 50-unit, low-income Fox-Leggett Co-op Apartments in the South Bronx. In addition to volunteer support, Delta provided financial support to the project. “Delta people have a long tradition of supporting the communities where we live and work, with more than one million hours of service donated to Habitat for Humanity in the last decade,” said Ed Bastian, president of Delta Air Lines. “Raising an innovative green roof in New York is particularly fitting as we make investments to become New York’s leading airline. This year alone we have announced plans to create a domestic hub at LaGuardia Airport, and invested heavily in New York charities and sponsorships, including becoming the official airline of the New York Yankees and the Mets.” The green roof in New York coincides with construction of five homes beginning on the same day in five other U.S. cities – Atlanta, Cincinnati, Detroit, Memphis and Minneapolis/St. Paul. Each project highlights special features for Delta or Habitat, including an energy-efficient and handicapped-accessible home in Memphis, a home in a pedestrian-friendly community in Minneapolis, and a home built in Cincinnati entirely from proceeds of Delta’s in-flight recycling program. “Delta volunteers are accomplishing a double good deed – helping to create desperately needed, affordable homes for families in need and installing a green roof that will help our families save money and live healthier lives,” said Josh Lockwood, executive director of Habitat for Humanity – New York City. “We thank Delta and its dedicated volunteers for their hard work and for their longtime commitment to Habitat’s mission here, throughout the nation and around the world.”

September 17, 2009 at 12:13 pm

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