Archive for December, 2009
Good friend of Good And Green(R)–and one of this year’s panel participants–is a finalist in the Huffington Post contest to send a Citizen Ambassador to Copenhagen for the Climate Conference. We encourage you to help her with the mission by voting here: http://ow.ly/HNcc
Good luck, Diane!
The U.S. Postal Service has just amped up its cyber presence. The agency recently unveiled a slick new version of its green website, usps.com/green. First launched in 2008, the improved version is an attention-getter for people who care about the environment. The site allows users to purchase 100 percent recyclable Priority Mail and Express Mail packaging supplies delivered directly to their homes or offices at no charge, takes users on a cyber tour of forests where 1.7 million new trees are planted each day to replace what’s harvested, has a place where children learn how to create green family tree and includes great tips anyone can use to make the home environment more renewable. In addition, visitors can find out more about the Postal Service’s carbon footprint and learn now to calculate savings and help the environment by mailing and shipping from the online Post Office that is always open. “Friends of the environment will find smart tools on usps.com/green to measure their carbon emissions and create individual conservation plans,” said Sam Pulcrano, vice president of Sustainability. “The Skip the Trip calculator shows how to save money, fuel and energy by using our easy online services. It’s another way the Postal Service helps customers make greener choices about their mail.”
The AVEENO® brand continues to make strides towards sustainability with the announcement of exciting new eco-conscious efforts and an alliance that educates consumers on the importance of reducing waste and helping the environment, all building off a foundation set more than three years ago with the brand’s AVEENO® Inspires campaign. In an effort to educate consumers on how they can personally make sustainable strides in their local communities after they have purchased and used AVEENO® products, the brand kicks off a partnership this month with TerraCycle. This unique partnership offers communities a chance to make sustainable strides; AVEENO® Beauty Brigades are currently being formed across the country to collect empty AVEENO® product tubes (all of the elongated tubes from sun care, facial care, baby and body care products). For each tube received by TerraCycle, the AVEENO® brand will pay two cents to the non-profit organization or school of one’s choice or to the featured charity, The Skin Cancer Foundation. “We are incredibly proud of the progress the AVEENO® brand has made in terms of sustainability,” said Michael Marquis, AVEENO® brand group product director. “We continue to look for ways to improve our eco-conscious practices, from how we source ingredients and packaging materials, to reducing waste and resources needed for product transport. It’s through our collaboration with partners like TerraCycle that makes it possible for us to expand our commitment to sustainability, giving back to the community and improving our environment.”
More than half of Americans say they’ve never heard of cap and trade. But a new website, GreenDetectives.net, is hoping to raise awareness of cap and trade and other complex climate change issues in advance of Copenhagen’s historical United Nations climate change conference. “Between new Pew Center research illustrating low awareness and concern about climate change, and the millions of dollars invested in ‘debunking’ beliefs that it even exists, America has a real problem as we head into COP15 in Copenhagen,” says Valerie Davis, CEO of HEnviroMedia, a firm that focuses on authentic green marketing. EnviroMedia president Kevin Tuerff added, “Valerie and I have spent our careers researching and explaining air, water and waste pollution challenges to consumers. Global climate change is by far the most complex issue we’ve taken on, but we have faith Americans will contribute to the solution if they take time to understand the connection between our everyday lives as consumers, and important issues like cap and trade being discussed in Copenhagen at the United Nations climate change conference.” The goal of the new Green Detectives website is to demystify the climate change debate before the United Nations climate change conference. At GreenDetectives.net, Tuerff and Davis simplify terms like climate finance, REDD (Reducing Emissions from Deforestation and Degradation), climate adaptation, technology transfer and cap and trade through the use of a “decoder,” which provides a video explanation of the term selected by the user.
In Copenhagen, Davis and Tuerff will provide daily updates on COP15 via GreenDetectives.net, and serve as delegates representing the U.S. Business Council for Sustainable Development. Davis and Tuerff were originally dubbed the “Green Detectives” in a 2008 Washington Times news article after they started GreenwashingIndex.com—an online tool featured in Time and Newsweek to call out misleading green advertising.