Archive for July, 2010

Why Mom May Not Be Buying Organic

Box of organic vegetablesWhy aren’t moms buying more organic deli meats?  A new survey released by Applegate Farms, a producer of natural and organic meats and cheeses, found that 49 percent of moms don’t buy organic deli meat because of price while 26 percent said they can’t find organic deli products where they live and shop.

The survey also found that 45 percent of moms would buy more organic deli meats for their kids if they better understood the benefits with 36 percent of moms were not sure, or thought that organic and natural mean the same thing on a deli meat label.  “So many people are confused when it comes to what different terms like organic, conventional or natural mean,” says Amy Marlow, MPH, RD.  “And as the recession continues, it’s tough to make a decision about buying more organic and natural foods, since they are sometimes more expensive.  People need to know what they’re getting for the money.”

July 20, 2010 at 11:40 am

Verizon Offers Cell Phone Recycling and Refurbishing Program

Recycled cell phonesFor consumers eager to get their hands on the new DROID X by Motorola, they can now drop off or mail in their old wireless phone through Verizon Wireless’ HopeLine® cell phone recycling and refurbishing program.  Customers can drop their old phones in the HopeLine bin at their local Verizon Wireless Communications Stores or, for those upgrading online, can donate by downloading the postage-paid mailing label available at www.verizonwireless.com.

Since the October 2001 launch of the HopeLine cell phone recycling program, Verizon Wireless has collected more than 7 million phones.  Phones donated to HopeLine that can be refurbished are sold for reuse, and those without value are recycled in an environmentally sound way under a zero landfill policy.  HopeLine has distributed more than 90,000 phones with free wireless service to victims of domestic violence and awarded cash grants of more than $7.9 million to organizations working to prevent domestic violence.

Worried about the personal information that might be left on your phone?  As part of the refurbishing process:

  • Verizon Wireless’ recycling vendor scrubs the phone of all personal data prior to distributing it for re-use.
  • The donated phone is hooked up to a special data erasure service, which removes all personal information from devices in compliance with new information privacy laws.
  • Devices are reset to factory settings, so phone numbers, messages, games and images are removed.

July 19, 2010 at 11:36 am

Sears and Kmart Make Charitable Giving Easy

Hands holding small flowerWhile many Americans have had to scale back charitable giving during these financially difficult times, their desire to give to those less fortunate has not wavered. In fact, a new consumer survey, commissioned by Sears and Kmart, reveals that a majority (81 percent) of Americans remain generous at heart and admit that if they received a large sum of money, such as a prize or gift, they’d likely donate a portion of the funds to a charity, non-profit or other aid organization. Therefore, to celebrate the upcoming first anniversary of Shop Your Way Rewards, Sears and Kmart have announced the Shop Your Way Rewards ‘What Would You Do with One Billion Points?’ contest, to give one lucky, loyal customer the chance to win up to one billion Shop Your Way Rewards points – half to keep and the other half to donate to charity.

“The Shop Your Way Rewards program allows us to better recognize and reward our customers. Our program also gives our customers the ability to earn and redeem points across the areas of our business – from appliances and electronics to kids apparel to automotive,” said Scott Freidheim, executive vice president, Operating and Support Businesses, Sears Holdings. “The Shop Your Way Rewards ‘What Would You Do With One Billion Points?’ contest is a fun way to engage our more than 17 million members while also giving them the opportunity to help others – in a very big way.”

Shop Your Way Rewards members can enter the contest by submitting a 45-second personal video message describing what they would do with One Billion Points. All videos will be posted online at www.billionpoints.com, where America will vote to determine the winner. The prize pool will start at 100 million points, and for every video submitted, another 10,000 points will be added – up to one billion points. The contest winner will take home 50 percent of all of the points in the prize pool, and they will also decide how the remaining 50 percent of the points will be donated to charity. For the charitable component, the winner has two options:

  • Give all of the charity points to one or two of Sears Holdings Corporation’s charity partners (Rebuilding Together, St. Jude or March of Dimes).
  • Give half of the charity points to a Sears Holdings charity partner and the other half to a charity of their choice that meets the qualifications of the contest rules.

July 16, 2010 at 11:31 am 2 comments

PepsiCo Launches Dream Machine Summer Recycling Program

PepsiCo has announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities. “We are proud that through the Dream Machine initiative, PepsiCo will help many of our veterans receive valuable job training,” said Jeremy Cage, PepsiCo’s head of the Dream Machine initiative. “We kicked off the Dream Machine recycling initiative on Earth Day and we are delighted that so many partners are making – or considering making – the bins available at their locations in cities and towns across the country.”

PepsiCo’s Dream Machine recycling initiative, created in partnership with Waste Management, was developed to support PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. According to research conducted by Keep America Beautiful, only 12 percent of public spaces are equipped with recycling receptacles, highlighting the clear need for greater public access to recycling bins. Since the Dream Machine launch on Earth Day 2010, PepsiCo has formed partnerships that will make the kiosks available in a number of highly trafficked public locations across the U.S.

July 6, 2010 at 2:43 pm

Seventh Generation Wants to Change the Way Americans Do Laundry

Seventh Generation is challenging Americans to change the way they do their laundry.  Based on results of a new survey commissioned by Seventh Generation and conducted by Kelton Research which showed that close to six in 10 Americans admit that they would consider washing their clothes in cold water to save energy (56%) or money (55%), Seventh Generation is asking consumers to take a seven day challenge where they wash their clothes in cold water with Seventh Generation liquid laundry detergent and line dry them on a clothesline or drying rack. According to Seventh Generation’s survey, currently one third (27%) of people never line dry and only 22% currently wash all of their clothes in cold water.

The Seventh Generation Seven Day Challenge runs for the month of July on www.seventhgeneration.com/laundry-revolution. People who make a pledge will be entered into weekly drawings that will randomly award Seventh Generation products and other prizes.  “Simple changes can be made in any laundry room to help save money, energy and environmental resources,” said Alexandra Zissu, green lifestyle expert and co-author of the forthcoming Planet Home: The Guide to Consciously Cleaning and Greening the World You Care About Most (Random House, December 2010). “The Seventh Generation Laundry Challenge is an easy and fun way to inspire behavioral change.”

July 5, 2010 at 2:57 pm

Patron Heads to Farmers Market for Latest Drink Series

Patron has joined forces with three of the country’s leading mixologists to create refreshingly sustainable cocktails that take the concept of locally grown ingredients off the table and into the glass. Utilizing produce found at the local farmers market, each ingredient was carefully selected for its compatibility with Patron Silver, Reposado and Anejo.  “The cocktails the mixologists created for our Greenmarket theme not only embody the spirit of summer, but also celebrate drinks that focus on real flavor,” says Jennifer Long, brand director for Patron Spirits. “Every ingredient was specifically selected to play a role in the composition of the cocktail, allowing the flavors inherent in each tequila expression to be articulated fully – making for a truly remarkable drink experience.”

Mixologists Ryan Szydlo of One SixtyBlue in Chicago, Greg Seider of Summit Bar in New York and Rick Hickman of The Green Table at Chelsea Market, New York, handpicked greenmarket produce such as cucumber, bell peppers and mint to create refreshing cocktails.  Patron Greenmarket Cocktails mark the second installment of Patron’s The Art of the Drink, a seasonal drink series that pays homage to the summer cocktail.

July 2, 2010 at 3:09 pm


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