Seventh Generation Wants to Change the Way Americans Do Laundry

July 5, 2010 at 2:57 pm

Seventh Generation is challenging Americans to change the way they do their laundry.  Based on results of a new survey commissioned by Seventh Generation and conducted by Kelton Research which showed that close to six in 10 Americans admit that they would consider washing their clothes in cold water to save energy (56%) or money (55%), Seventh Generation is asking consumers to take a seven day challenge where they wash their clothes in cold water with Seventh Generation liquid laundry detergent and line dry them on a clothesline or drying rack. According to Seventh Generation’s survey, currently one third (27%) of people never line dry and only 22% currently wash all of their clothes in cold water.

The Seventh Generation Seven Day Challenge runs for the month of July on www.seventhgeneration.com/laundry-revolution. People who make a pledge will be entered into weekly drawings that will randomly award Seventh Generation products and other prizes.  “Simple changes can be made in any laundry room to help save money, energy and environmental resources,” said Alexandra Zissu, green lifestyle expert and co-author of the forthcoming Planet Home: The Guide to Consciously Cleaning and Greening the World You Care About Most (Random House, December 2010). “The Seventh Generation Laundry Challenge is an easy and fun way to inspire behavioral change.”

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