Clorox Seeks Feedback on First Corporate Responsibility Report

Here is a unique way to get consumer feedback and continue to do good and green work.  The Clorox Company, which just released its first corporate responsibility (CR) report sharing the company’s formal CR strategy and commitments, is seeking feedback from its stakeholders regarding the report through a brief survey.  For every survey completed by Dec. 31, 2010, Clorox will donate $5 to the American Red Cross International Response Fund, up to $10,000.  “Through our first report, we’re sharing how corporate responsibility is not only steeped in our culture but integrated into our business,” said Clorox Chairman and CEO Don Knauss. “We believe our corporate responsibility strategy and commitments will guide our company toward long-term, sustainable growth, while serving a real societal need.”

Clorox is no stranger to corporate responsibility as we learned during last year’s Good And Green® when Bill Morrissey, the brand’s VP-Environmental Sustainability, showed us how Clorox has stretched beyond the typical Consumer Packaged Goods approach of reducing manufacturing and packaging footprints and has learned new insight by taking more calculated risks.  “On our journey to sustainability, some of our best results have been achieved when we moved beyond conventional sustainability wisdom,” said Morrissey.

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