Archive for February, 2011

Green Marketing Insight From GfK Roper’s Green Gauge at Green Marketing Conference

HollyJarrell Drawing on over 25,000 interviews with consumers from twenty-five countries, the findings of GfK Roper’s new Green Gauge® Global study will provide marketers with consumer-level insight and foresight into environmental attitudes and behaviors in the US and abroad at the 4th Good And Green® – The Green Marketing Conference, May 11 & 12, at the Hearst Tower, NY, NY.

“The very good news is that consumers are still thirsty for greener options – but they need meaningful motivation from marketers,” according to GfK Roper’s Holly Heline Jarrell, who will be co-presenting the research findings with Timothy J. Kenyon. “However,” she added, ”the study also suggests that green could use a jump start. The information in our session will help marketers reboot and strengthen their green marketing efforts.”

TimKenyonThe Green Gauge® Global Report evolved from GfK Roper’s Green Gauge® Report. It is the only study providing global marketers an in-depth look into green consumer trends, attitudes and behaviors in 25 countries. Since 1992, GfK Roper has helped green marketers track the development of the environmental movement in America through its Green Gauge®.

“Every year Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories,” according to Nan McCann, Good And Green® producer. “We’ve had attendance from a really diverse list of brands including Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs, Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann explained, “because they know that today, green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually every industry and product category. It is the key to innovation and economic growth.”

Presenting Sponsors, Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA Tissue North America, GfK Roper Consulting, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

February 25, 2011 at 8:10 am

Green Marketing Conference Offers Inside Look At Green Good Housekeeping Seal

“With the creation of the Green Good Housekeeping Seal, Good Housekeeping has made a strong and bold commitment to help consumers make environmentally responsible choices,” says Miriam Arond, Director of the Good Housekeeping Research Institute. “Good Housekeeping is thrilled to be a co-sponsor of the 4th Good And Green® – The Green Marketing Conference.” The conference will be held May 11 & 12 at the Hearst Tower in New York, NY.

According to Arond, the Green Good Housekeeping Seal was developed in response to the tremendous confusion that consumers have about the clutter of green claims on thousands of products. Arond’s presentation, which will be made with the Research Institute’s Technical Director, Stacy Genovese, will show marketing executives how the criteria was developed for this new green emblem, category by category.

Arond notes that Hearst’s commitment to environmental leadership is company wide. As one of the world’s largest publishers, “Hearst Corporation believes responsible environmental stewardship is not only an integral part of doing business; it is at the core of who we are as a company,” she says. “In fact we were the first major magazine company to launch a consumer website dedicated to green living – The Daily Green, www.thedailygreen.com.”

“The Daily Green provides real green information for real people,” said Dan Shapley, senior editor of The Daily Green. “The green trend keeps growing, as more and more people look to get healthy and preserve the environment through the choices they make as consumers. Resources like The Daily Green and the Good Housekeeping Green Seal are there to help them choose well.”

“We’re proud to welcome Good Housekeeping and The Daily Green as exclusive 2011 Presenting Sponsors. We’re excited to produce this conference in a building that has achieved such an impressive rating from the U.S. Green Building Council and has a culture of green that runs through it,” according to Nan McCann, Good And Green® producer.

“Every year Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs., Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann explained, “because they know that today green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually every industry and product category.”

Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA Tissue North America, GFK Roper Consulting, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

February 24, 2011 at 3:48 pm


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