Fast Company Interviews Chipotle’s CMO at Good And Green

April 20, 2011 at 9:04 am

Fast Company editor Bob Safian will lead a one-on-one discussion with Mark Crumpacker, Chief Marketing Officer of Chipotle about the chain’s sustainability and marketing campaigns at the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.

In his session, “The Model of Chipotle: The Delicate Balance of Business and Sustainability”, Safian will explore the chain’s unique approach to sustainability, the marketing campaigns surrounding those efforts, and share innovative and inspiring ideas to help the marketing executives who attend grow their own business and brands. Chipotle is a leader in sustainability,-from their Food With Integrity campaign, where they purchase local, organic ingredients, to their green building practices and successful business model.

“The Fast Company/Chipotle session complements this year’s conference theme of helping companies translate authentic and sustainable initiatives into green marketing brand presence and profit,” according to Nan McCann, Good And Green® producer. “In the spirit of ‘a rising tide lifts all ships’, presentations like this from category leaders like Chipotle show other marketers how to be authentic and avoid any hint of ‘greenwashing’.”

“Survey after survey continues to reveal there is a trend toward conscientious consumerism. That today’s consumers prefer green and sustainable products from responsible companies who have led the green evolution.” McCann added, “Green and Good go hand-in-hand. In fact, the majority of consumers say they’re willing to pay a premium for products and services offered by those companies.”

“Other highlights this year include cutting-edge research from GfK’s Green Gauge Global Report, case studies from Benjamin Moore, Avon and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” McCann added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”

Presenting Sponsors Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown And Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: Nestle Waters, The SOAP Group, Big Green Purse, Pentel, Passchal, Carolina Pad, ecorazzi.com, Parducci, SheSpeaks, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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