Archive for May, 2011

A New Mom Goes Green

We set the stage for Good And Green® 2011 with this video, a conversation with new mom Daphne of Jersey City, NJ, on the challenges she faces as a consumer trying to live a greener lifestyle. She shares her reasons for choosing greener products, how she researches brands, and what compromises she is — and is not — willing to make in leading a more sustainable life.

Good And Green® – The Green Marketing Conference, presented by Good Housekeeping Green and TheDailyGreen.com, took place May 11 & 12, 2011 at the Hearst Tower in NYC. Thanks to our Video Content Provider, Snippies, for a great video kick-off to the conference!

May 23, 2011 at 7:12 am

Buying Green Is Still Important: Good Housekeeping Releases Results of Environmental Reader Survey

Good Housekeeping announced today during the Good and Green Conference, a two-day environmental conference in New York City that is co-sponsored by Good Housekeeping, results from a recent environmental survey that polled Good Housekeeping readers. The women’s service magazine dedicated to protecting and educating consumers, created the Green Good Housekeeping Seal, the environmental extension to the primary Seal, in response to consumer demand for guidance in sorting through a cluttered marketplace of green claims. The Green Good Housekeeping Seal is designed to set a mainstream bar for consumers who wish to live a greener lifestyle.

Key findings show that concern about the environment is top of mind and influences daily behaviors and decision-making:

  • 90% of respondents said they are concerned with improving the environment and 40% said they are “very” concerned.
  • 91% think being eco-friendly is something everyone should be concerned with.
  • 85% think the world would be a better place if everyone lived eco-friendly lives.
  • 84% think the environment is a serious issue and should be a priority for everyone.
  • 83% of respondents said they have made changes to lead an eco-friendly lifestyle.

Good Housekeeping readers predict their purchasing decisions will only get more environmentally focused over time:

  • 88% of respondents seek out and purchase eco-friendly products.
  • 73% of respondents said they use or plan to use natural cleaning products with minimal or no chemicals.
  • 80% of respondents always turn off the lights when leaving a room
  • 69% of respondents always recycle paper, plastic, glass, etc.
  • 66% of respondents always turn off the water when brushing their teeth.
  • 62% of respondents always purchase energy-efficient appliances.
  • 55% of respondents always use low-energy/compact fluorescent light bulbs.

Attention is paid to advertising with green claims—but not always trusted:

  • 84% of respondents said they pay attention to advertisers with an environmental message.
  • 79% think eco-friendly claims made by some products are exaggerated.
  • 28% think that if an ad says a product is eco-friendly, it really is.

Good Housekeeping readers acknowledge needing information to lead greener lives:

  • 72% said they would do more for the environment if they knew how.
  • Only 57% said they have the information they need to be personally involved in doing more for the environment.

Good Housekeeping readers expect companies to be committed to practices:

  • 62% think it’s very important that an ethical brand should treat its employees fairly.
  • 60% think it’s very important that companies produce products that can be safely recycled or disposed of.
  • 58% think it’s very important that companies use environmentally-friendly packaging for their products.
  • 58% think it’s very important that companies use environmentally-friendly ingredients in their products.
  • 68% of respondents are very likely to tell others if they discover that a company is being unethical and irresponsible.

Good Housekeeping’s online Environmental Survey was sent to 3,000 readers and drew a 29% return rate. Respondents were 96.5% female, 3.5% male. Median age was 47.24, 74% are married, 57.8% have 4 or fewer children in the household, 88.6% have children under 18 years of age. Median household income is $61,131 and 72% own a home.

Good And Green Presenting Sponsors, Good Housekeeping and The Daily Green, will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown and Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: Nestle Waters, The SOAP Group, Big Green Purse, Pentel, Passchal, Carolina Pad, ecorazzi.com, Parducci, SheSpeaks, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

May 11, 2011 at 11:55 am

Steve Thomas To Keynote Good And Green Marketing Conference

Steve Thomas Green building for the health of planet earth… The Pale Blue Dot… is the theme of Steve Thomas’ keynote at the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.

In his keynote Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way. Illustrated with photographs from his film projects on the space program and Alaska, as well as This Old House, Renovation Nation, his own building projects and his time on the Arctic sea ice and sailing with the native navigators of Micronesia, Steve will leave you with a clear and simple understanding of the principals of green building and why building sustainably is necessary for the health of our planet, the Pale Blue Dot.

“In addition to Thomas’ keynote, other highlights this year include cutting-edge research from GfK’s Green Gauge® Global Report, case studies from Avon, Benjamin Moore, Chipotle and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” Nan McCann, Good And Green® producer added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”

Thomas will be joined by over 20 other sustainability and green marketing presenters, notably: Mark Crumpacker, Chief Marketing Officer of Chipotle; Jasper van Brakel, CEO, Weleda North America; Holly Heline Jarrell, Group Managing Director, GfK Roper Consulting; Diane MacEachern, Founder & CEO, Big Green Purse; Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc.; Nick Harris, Director of Digital Marketing, Benjamin Moore Paints; Mike Kapalko, Sustainability Marketing Manager, SCA Tissue North America; and Bob Davino, Vice President of Marketing, Nestlé Waters North America.

Presenting Sponsors, Good Housekeeping and The Daily Green, will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown and Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: Nestle Waters, The SOAP Group, Big Green Purse, Pentel, Passchal, Carolina Pad, ecorazzi.com, Parducci, SheSpeaks, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

May 3, 2011 at 11:49 am


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