Steve Thomas To Keynote Good And Green Marketing Conference

May 3, 2011 at 11:49 am

Steve Thomas Green building for the health of planet earth… The Pale Blue Dot… is the theme of Steve Thomas’ keynote at the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.

In his keynote Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way. Illustrated with photographs from his film projects on the space program and Alaska, as well as This Old House, Renovation Nation, his own building projects and his time on the Arctic sea ice and sailing with the native navigators of Micronesia, Steve will leave you with a clear and simple understanding of the principals of green building and why building sustainably is necessary for the health of our planet, the Pale Blue Dot.

“In addition to Thomas’ keynote, other highlights this year include cutting-edge research from GfK’s Green Gauge® Global Report, case studies from Avon, Benjamin Moore, Chipotle and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” Nan McCann, Good And Green® producer added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”

Thomas will be joined by over 20 other sustainability and green marketing presenters, notably: Mark Crumpacker, Chief Marketing Officer of Chipotle; Jasper van Brakel, CEO, Weleda North America; Holly Heline Jarrell, Group Managing Director, GfK Roper Consulting; Diane MacEachern, Founder & CEO, Big Green Purse; Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc.; Nick Harris, Director of Digital Marketing, Benjamin Moore Paints; Mike Kapalko, Sustainability Marketing Manager, SCA Tissue North America; and Bob Davino, Vice President of Marketing, Nestlé Waters North America.

Presenting Sponsors, Good Housekeeping and The Daily Green, will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown and Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: Nestle Waters, The SOAP Group, Big Green Purse, Pentel, Passchal, Carolina Pad,, Parducci, SheSpeaks,; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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