Posts tagged ‘eco-friendly’

An old house gets a newer, greener life

In his closing Keynote at Good And Green 2011, emcee Steve Thomas shared the challenges of remodeling an old house on an island in Maine. Maine Home + Design magazine featured the house, barn and story in the June 2011 issue.

Timber-frame barn on Steve Thomas' property

A PDF of the article, with additional photos and floorplan, is available on the Good And Green website.

June 10, 2011 at 11:31 am

A New Mom Goes Green

We set the stage for Good And Green® 2011 with this video, a conversation with new mom Daphne of Jersey City, NJ, on the challenges she faces as a consumer trying to live a greener lifestyle. She shares her reasons for choosing greener products, how she researches brands, and what compromises she is — and is not — willing to make in leading a more sustainable life.

Good And Green® – The Green Marketing Conference, presented by Good Housekeeping Green and TheDailyGreen.com, took place May 11 & 12, 2011 at the Hearst Tower in NYC. Thanks to our Video Content Provider, Snippies, for a great video kick-off to the conference!

May 23, 2011 at 7:12 am

Fast Company Interviews Chipotle’s CMO at Good And Green

Fast Company editor Bob Safian will lead a one-on-one discussion with Mark Crumpacker, Chief Marketing Officer of Chipotle about the chain’s sustainability and marketing campaigns at the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.

In his session, “The Model of Chipotle: The Delicate Balance of Business and Sustainability”, Safian will explore the chain’s unique approach to sustainability, the marketing campaigns surrounding those efforts, and share innovative and inspiring ideas to help the marketing executives who attend grow their own business and brands. Chipotle is a leader in sustainability,-from their Food With Integrity campaign, where they purchase local, organic ingredients, to their green building practices and successful business model.

“The Fast Company/Chipotle session complements this year’s conference theme of helping companies translate authentic and sustainable initiatives into green marketing brand presence and profit,” according to Nan McCann, Good And Green® producer. “In the spirit of ‘a rising tide lifts all ships’, presentations like this from category leaders like Chipotle show other marketers how to be authentic and avoid any hint of ‘greenwashing’.”

“Survey after survey continues to reveal there is a trend toward conscientious consumerism. That today’s consumers prefer green and sustainable products from responsible companies who have led the green evolution.” McCann added, “Green and Good go hand-in-hand. In fact, the majority of consumers say they’re willing to pay a premium for products and services offered by those companies.”

“Other highlights this year include cutting-edge research from GfK’s Green Gauge Global Report, case studies from Benjamin Moore, Avon and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” McCann added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”

Presenting Sponsors Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown And Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: Nestle Waters, The SOAP Group, Big Green Purse, Pentel, Passchal, Carolina Pad, ecorazzi.com, Parducci, SheSpeaks, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

April 20, 2011 at 9:04 am

Avon’s “Hello Green Tomorrow” Campaign Studied At The Green Marketing Conference

Diane MacEachern Helping End Deforestation, One Sales Rep at a Time: The Avon “Hello Green Tomorrow” Campaign is the topic of an interactive session featuring Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc. interviewed by Diane MacEachern of Big Green Purse at the 4th Good And Green® – The Green Marketing Conference. This year’s conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, 300 West 57th Street, New York, NY.

Susan Arnot Heaney MacEachern explained, “We’ll examine what inspired Susan and her team to launch ‘Hello Green Tomorrow,’ a global mobilization and fundraising program focused on helping end deforestation (hellogreentomorrow.com). What unexpected challenges did they face? What strategies succeeded beyond their wildest dreams? How did Avon pick the organizations it partnered with? Why is Avon willing to spend time and budget on a project that may or may not sell its products? We’ll find out what worked, what didn’t, and what’s in store for the second year of the campaign. Our session is a kind of a case study that other marketing and sustainability execs in almost any category can learn from and execute in their own organizations.”

“The Avon/MacEachern session compliments this year’s conference theme of helping companies translate authentic and sustainable initiatives into green marketing brand presence and profit,” according to Nan McCann, Good And Green® producer. “In the spirit of ‘a rising tide lifts all ships’, presentations like this from category leaders like Avon show other marketers how to be authentic and avoid any hint of ‘greenwashing’. Survey after survey continues to reveal there is a trend toward conscientious consumerism. That today’s consumers prefer green and sustainable products from responsible companies who have led the green evolution. Green and Good go hand-in-hand. In fact, the majority of consumers say they’re willing to pay a premium for products and services offered by those companies.”

Other highlights this year include cutting-edge research from GfK’s Green Gauge Global Report, case studies from Benjamin Moore, Chipotle and SCA Tissue, a how-to session on authentic marketing by The SOAP Group, and a keynote detailing the story and the criteria behind the development of the new Green Good Housekeeping Seal. On the fun side,” McCann added, “we’ll be conducting personal tours of the renowned Good Housekeeping Research Institute on the 29th floor of the Hearst Tower… the views are fabulous, the information will be even better.”

Presenting Sponsors Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA’s Tissue Division in North America, GfK Roper Consulting, Brown And Wilmanns Environmental, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Big Green Purse, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or contact registration chair Angela Aiello, 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

April 7, 2011 at 2:31 pm

Earth Hour 2011

Will you participating in Earth Hour this year (8.30 pm, Saturday, March 26, 2011)? Billed as the largest grass-roots environmental movement in history, Earth Hour started in Australia in 2007 and has become the largest campaign for the planet in history.

Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 pm to show their support for environmentally sustainable action. Earth Hour started in Sydney, Australia in 2007 through a partnership between WWF Australia, Leo Burnett and Fairfax Media, when 2 million people in one city switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.

March 2, 2011 at 5:17 pm

Green Marketing Conference Offers Inside Look At Green Good Housekeeping Seal

“With the creation of the Green Good Housekeeping Seal, Good Housekeeping has made a strong and bold commitment to help consumers make environmentally responsible choices,” says Miriam Arond, Director of the Good Housekeeping Research Institute. “Good Housekeeping is thrilled to be a co-sponsor of the 4th Good And Green® – The Green Marketing Conference.” The conference will be held May 11 & 12 at the Hearst Tower in New York, NY.

According to Arond, the Green Good Housekeeping Seal was developed in response to the tremendous confusion that consumers have about the clutter of green claims on thousands of products. Arond’s presentation, which will be made with the Research Institute’s Technical Director, Stacy Genovese, will show marketing executives how the criteria was developed for this new green emblem, category by category.

Arond notes that Hearst’s commitment to environmental leadership is company wide. As one of the world’s largest publishers, “Hearst Corporation believes responsible environmental stewardship is not only an integral part of doing business; it is at the core of who we are as a company,” she says. “In fact we were the first major magazine company to launch a consumer website dedicated to green living – The Daily Green, www.thedailygreen.com.”

“The Daily Green provides real green information for real people,” said Dan Shapley, senior editor of The Daily Green. “The green trend keeps growing, as more and more people look to get healthy and preserve the environment through the choices they make as consumers. Resources like The Daily Green and the Good Housekeeping Green Seal are there to help them choose well.”

“We’re proud to welcome Good Housekeeping and The Daily Green as exclusive 2011 Presenting Sponsors. We’re excited to produce this conference in a building that has achieved such an impressive rating from the U.S. Green Building Council and has a culture of green that runs through it,” according to Nan McCann, Good And Green® producer.

“Every year Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs., Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann explained, “because they know that today green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually every industry and product category.”

Good Housekeeping and The Daily Green will be joined by Associate Sponsors: SCA Tissue North America, GFK Roper Consulting, Benjamin Moore & Co.; Showcase Sponsors: The SOAP Group, Pentel, Carolina Pad, Parducci, PlanetEarthPromotions.com; Media Sponsor: Fast Company and Video Content Resource: Snippies.

For conference schedule and information: www.goodandgreen.biz or 860.724.2649 x14. Good And Green® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

February 24, 2011 at 3:48 pm

Timberland Adds Environmental Features to Website

Timberland, a company we recently profiled in Good And Green® E-ssentials for the expansion of their Green Index®, has just unveiled the new design of its timberland.com website.  The new site offers an immersive brand experience, inviting consumers to explore the products, history and commitment to environmental stewardship that are all at the heart of the Timberland brand.

“With the new site, consumers around the world have the opportunity to engage with Timberland like never before,” said Jim Davey, VP of Global Marketing. “Whether it’s browsing and shopping our newest products, understanding our values platform, or sending in their own stories, visitors now have a one-stop shop to connect with the Timberland® brand.”  The new site includes some innovative environmental features including:

  • A “tree planting” section where visitors can learn about the company’s longstanding commitment to reforestation, including Timberland’s pledge to plant five million trees in five years in Haiti and China.
  • Timberland’s comprehensive Green Index® rating system where visitors can measure the specific impact the company’s products have on the environment.
  • A look inside Timberland’s corporate responsibility initiatives which includes reports, podcasts and updates where visitors can join in the dialogue.

The new site features are a smart addition for a company that is already known for its good and green initiatives.  We have heard from numerous Good And Green® speakers that helping consumers better understand a brand’s sustainability efforts goes a long way toward increasing loyalty with consumers and ultimately driving bottom line results.

November 10, 2010 at 8:25 am

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