Posts tagged ‘energy efficiency’

An old house gets a newer, greener life

In his closing Keynote at Good And Green 2011, emcee Steve Thomas shared the challenges of remodeling an old house on an island in Maine. Maine Home + Design magazine featured the house, barn and story in the June 2011 issue.

Timber-frame barn on Steve Thomas' property

A PDF of the article, with additional photos and floorplan, is available on the Good And Green website.

June 10, 2011 at 11:31 am

Earth Hour 2011

Will you participating in Earth Hour this year (8.30 pm, Saturday, March 26, 2011)? Billed as the largest grass-roots environmental movement in history, Earth Hour started in Australia in 2007 and has become the largest campaign for the planet in history.

Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 pm to show their support for environmentally sustainable action. Earth Hour started in Sydney, Australia in 2007 through a partnership between WWF Australia, Leo Burnett and Fairfax Media, when 2 million people in one city switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.

March 2, 2011 at 5:17 pm

Ed Begley Jr.’s Guide To Sustainable Living

Begley_Book Ed Begley, Jr. has devoted forty years of his life to environmentalism. During a time when being eco-friendly was not yet part of the mainstream, Begley was pushing the movement forward—showing consumers that being green was not only fun, but easy and surprisingly inexpensive. Ed’s hit television show, “Living with Ed”, and his first book, Living Like Ed, showed America an environmentalist they could relate to and his latest book, Ed Begley Jr.’s Guide To Sustainable Living, continues this approach by giving readers practical, straightforward advice and how-to guidance about greening their home and their lifestyle.

The book is divided in three sections: Conserve, Produce, and Manage. Ed says, “The first thing any good climber knows is to lighten their load before they take the first step. Likewise, before you even consider your first solar panel or wind turbine, you must lighten your energy load. This book is a simple guide to the three steps to energy independence that really MUST be done in the following order: Conservation, Production and Management.”

CONSERVATION: The first step involves taking a look at the resources you’re using and drawing up a game plan for efficiently using them. Chapters included are: The Green Home Audit, Electricity, Lighting, Insulation, Windows and Doors, Water Usage.

PRODUCTION: Having done all of the conservation work possible, the next step to sustainability is producing your own energy. The chapters cover: Solar Power, Wind Power, Building and Remodeling, Garden and Compost

MANAGEMENT: The final section helps readers make informed lifestyle choices by providing information on some of the most recent advances in home maintenance, and more.. Chapters cover: Heating Your Home, Cooling Your Home, Heating Water, Decorating and Cleaning Your Home, Babies and Nurseries.

Yes, the book is for consumers, but it gives green marketing executives and brand leaders some food for thought as well. In addition to being reminded of our real mission for wanting to create more eco-friendly opportunities and products for consumers, it gives us great insight into the conversation happening with today’s consumers.

Printed on 100 percent recycled paper and printed on soy-based inks, Ed Begley Jr.’s Guide To Sustainable Living is environmentally conscious from beginning to end. With Ed’s personal accounts of his own experiences greening his home, instructive diagrams, sample costs and paybacks sidebars, and illustrative photos, this book is a helpful guide and an exhaustive collection of ideas, advice, and information to make an eco-friendly lifestyle attainable.

December 2, 2010 at 9:37 am

Scotiabank Launches EcoLiving Awards

Scotiabank recently announced the establishment of the Scotiabank EcoLiving Awards, a Canada-wide awards program that will recognize businesses, innovators and students for excellence in the development of home energy efficiency products, services and solutions. Submissions for award nominations are now open through Scotiabank’s EcoLiving website and close on January 31, 2011.  “Finding ways to reduce our environmental footprint through the efficient use of energy is important to Canadians and to Scotiabank,” said Anatol von Hahn, Group Head, Canadian Banking. “The EcoLiving Awards program provides an important new way for us to recognize leadership in green building and at the same time engage the general public in the importance of energy efficiency. We look forward to seeing the inspirational ideas and technologies that come forward and that have the potential to benefit all of Canada.”  The awards program is unique in its focus on public awareness. An overarching criterion for all awards recipients is to demonstrate capacity to generate public interest and excitement in energy efficiency through submitted products or solutions.

See how other brands are generating public interest in good and green initiatives during the 2011 Good And Green®-The Green Marketing Conference, May 11 & 12 at Hearst Tower in NYC.

October 17, 2010 at 2:26 pm 2 comments


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