Archive for December, 2008
Good And Green™-The Green Marketing Conference attendee Connie Linder, founder and president of the soon-to-be launched GreenPages Directory (http://www.greenpagesdirectory.net) , was recently listed as one of the “10 voices you need to hear” by Viewpoints magazine, the alumni publication for the Sauder School of Business at the University of British Columbia. Linder, who received her MBA from the university in 1993, feels it is important for businesses to begin working “green” and states in the article, “Working in alignment with nature is the only way business will sustain itself; there will be a huge paradigm shift that we can already see beginning. Sustainability is about using our resources wisely and taking responsibility; when there is a critical mass of intention that exists to align with nature it can be pretty powerful.” As the site prepares for its official launch, visitors can check out a video showing how GreenPages, which was a 2008 sponsor of Good And Green™, will be filling the gap between green companies and the socially conscious consumers they are trying to reach. Says Linder, “At GreenPages we are committed to supporting the proliferation of a sustainable economy. It is a sophisticated directory and search tool to link information seekers with companies offering products and services that are more ecologically and socially progressive. We live our values in how we do our business and the type of information we are making more accessible.” Check out the site and the video at http://www.greenpagesdirectory.net.
Green Plug, a developer of digital technology enabling real-time collaboration between electronics devices and their power sources, recently launched a new site, http://iwantmygreenplug.com. At the site, consumers can select the CE product they’d most like to “Green Plug-enable” – and, collectively, let manufacturers know that they’re at the ready, eager to buy compliant brands that deliver convenience and eco-friendliness. Green Plug is the first green technology company to apply two-way digital communication to convert a universal power source to a device’s specific power requirements. Highly efficient, stylish DC power hubs enabled with Green Plug’s Greentalk™ digital protocol are able to simultaneously power multiple devices, each with its own specific voltage and power requirements. Green Plug technology minimizes solid waste by enabling consumers to keep their chargers for use with future devices after their current devices have become obsolete. “By submitting their ‘vote’ with one click, people across the web are sending a powerful, positive message to the consumer electronics industry — they’re saying, ‘I’m ready to buy products that are green and hassle-free,’” said Frank Paniagua, Jr. CEO and founder, Green Plug. “They’re voting for an end to power cord chaos, for open standards and for practical solutions that eliminate the need for multiple power adapters for consumer electronic devices. At the same time, they’re voting against waste — and taking concrete action to help the environment.” Beyond the ability to vote, http://iwantmygreenplug.com includes social tools for sharing with friends, embedding a widget on a blog or web site, bookmarking it on social sites, joining IWMGP groups on social networks, and following the Green Plug blog (http://blog.greenplug.us) for updates and news announcements.
Save the Planet and Win, an environmental social network that lets everyone lower their carbon footprint in an online community of like-minded members, has announced a great way to help spread environmental awareness and reduce global warming this holiday season — by distributing free carbon offset gift cards to family and friends. AddOffset cards are available to any new or existing Save the Planet member at no cost, and shipping is completely free too. Log on or register at Save the Planet and Win to request your free AddOffset cards. You’ll receive a box of 100 carbon offset cards in time to tuck into a stocking, hand out at a holiday party, or insert into holiday cards. Gift card recipients simply visit Save the Planet and Win’s website, enter the redemption code on the card, and Save the Planet and Win will offset 19.6 cubic feet of carbon — equivalent to one gallon of gas. AddOffset cards also come with a perforated box that easily turns into a cute point of presence (POP) for putting on your desk at the office or counter in a store. When you give out these carbon offset cards, you’re not only neutralizing some of the carbon your friends, family, and colleagues put in the air, you’re also helping to spread environmental awareness that will translate into a healthier planet for us all. AddOffset cards and packaging are made from 100% recycled paper with eco-friendly water ink. And Save the Planet and Win not only pays for shipping, but also neutralizes the carbon produced in shipping — so there’s no reason to feel guilty.
Jeff Marshall, the chief executive officer of Green Earth Technologies, a manufacturer and marketer of green consumer goods, recently conducted an interview with John McDermott of CEO Radio Network. Mr. Marshall spoke about targeting the growing market of “Do-It-For-Me” customers, recent partnership deals, GET’s definition of being “totally green” and the future of the clean-tech company. The interview highlights Green Earth Technologies’ growing markets within both the automotive appearance product and oil market. Within the oil business, GET recently announced a bulk program for G-OIL™, an environmentally safe green motor oil made with American-grown renewable animal fats utilizing the power of nanotechnology. The bulk program targets roughly 45% of the U.S.A. motor oil marketplace that supply motor oil to fast lubes, dealerships and other locations that provide oil change services for “Do-It-For-Me” consumers. Mr. Marshall also spoke about a recent partnership with Ryobi Outdoor Gas Powered Equipment that will feature G-OIL packaged with all Ryobi equipment in 2009. While discussing the deal, Mr. Marshall stated that, “The acceptance of product by Ryobi is a significant opportunity for the company.” As for being selected by Ryobi as their companion oil, Mr. Marshall cited performance as well as being “green” as the primary reasons that Ryobi selected GET. In regards to the future of the company, Mr. Marshall stated that he is “looking for the 2009 season to be quite fruitful for the company.” The interview can be accessed at www.ceoradionetwork.com. Click on “Company Webcasts” and login or register for free.
Subaru of America Inc. has stepped up to help conservation efforts as part of their “Share the Love” campaign that runs until January 2, 2009. As part of the campaign, new Subaru buyers can designate the National Wildlife Federation, as one of five charities to receive a $250 donation for every car sold or leased. Based on research that shows Subaru buyers are more actively involved in charitable causes, the campaign has been developed to align that affinity to their vehicle purchase. Subaru dealerships across the U.S. will also be participating in the program by hosting events and projects in their local communities. The donations the National Wildlife Federation receives from Subaru will be used for the organization’s conservation work focused on seeking solutions to global warming, restoring wildlife habitat and connecting people with nature. “Thanks to Subaru’s generous donation, our group will be able to expand the reach of our programs dedicated to protecting wildlife for our children’s future” said Larry Schweiger, president and CEO of the National Wildlife Federation. “Share the Love” features TV, print, and digital media components. More information on the program can be found at www.subaru.com. National Wildlife Federation is America’s largest conservation organization, inspiring American’s to protect wildlife for our children’s future. NWF unities individuals from diverse backgrounds through a grassroots network of 4 million members and supporters, and is joined by 47 affiliated state wildlife organizations.
E+Co, a non-profit investment company that provides business support services and capital to clean energy businesses in Africa, Asia and Latin America, has unveiled their renovated website, http://www.EandCo.net. While the address remains the same, “the design is fresh, interactive and user-friendly.” Visitors to the site will have the opportunity to learn more about the E+Co energy investment experience. Here, they can view the company’s portfolio returns, calculate their own triple bottom line results and meet energy entrepreneurs using an interactive map. Visitors can also view video clips created by Emmy Award winning videographer, Stephen McGee, and most importantly, help create a cleaner, healthier and more prosperous planet by supporting clean energy businesses. With almost 15 years of experience and offices in Bolivia, Brazil, China, Costa Rica, Ghana, the Netherlands, South Africa, Tanzania, Thailand and the United States, E+Co’s innovative business model provides lasting solutions to climate change and poverty.
More consumers expect their consumer electronics (CE) devices to be environmentally friendly, according to new data recently released by the Consumer Electronics Association (CEA) ®. Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE Industry, finds that 89% of households want their next television to be more energy efficient, for example. Although awareness of “green” CE offerings lags behind sectors like household products and automobiles, 33% of consumers say they expect to make some type of green CE purchase within the next two years. “Consumers are now beginning to associate terms like recycling and energy efficiency with consumer electronics products,” said Tim Herbert, CEA’s senior director of market research. “As they seek out those attributes in the purchasing process, there is enormous opportunity for manufacturers and retailers to educate customers about green products and how purchasing decisions can impact the environment.” According to the study, price and features continue to be the primary purchase drivers for CE products, but green attributes will increasingly be a factor. In fact, 53% of consumers say they would be willing to pay some type of premium for televisions with green attributes. Effectively communicating the green attributes of CE products continues to be an obstacle for manufacturers in particular. Though the study indicates high consumer awareness of logos like EPA’s ENERGY STAR®, the absence of a single indicator for other “green” attributes leads to consumer confusion. The study finds consumers desire an easy way to determine if a product meets environmental standards, such as logos and descriptions printed on the product packaging. “With 74 percent of consumers saying that companies should do more to protect the environment, it’s critical that CE manufacturers and retailers clearly communicate with customers regarding the environmentally-friendly products and programs offered by the industry,” notes Parker Brugge, CEA’s vice president of environmental affairs and industry sustainability. The complete study is available free to CEA member companies. Non-members will be able purchase the study for $999 at http://mycea.ce.org.